Samsung Introduces AI and Advanced Connectivity Features for India’s Tech-Enthusiasts

Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of the Device eXperience (DX) Division at Samsung Electronics, recently visited Samsung BKC at Jio World Plaza, Mumbai, marking his first visit since the store’s opening.

During this visit, Han emphasized Samsung’s dedication to the Indian market by introducing AI and hyper-connectivity to tech-savvy consumers. He extended an invitation to consumers to explore Samsung’s latest AI innovations spanning its entire product portfolio, including televisions, digital appliances, and smartphones.

Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of the Device eXperience Division at Samsung Electronics, Unveils Samsung’s Commitment to AI and Hyper Connectivity in India

Samsung Introduces AI and Advanced Connectivity Features for India's Tech-Enthusiasts

In his statement, Han highlighted the potential of AI to enhance connected technologies and improve people’s daily lives while remaining non-intrusive and seamlessly integrated into their routines. He expressed Samsung’s commitment to making AI and hyper-connectivity accessible to all consumers through open collaboration.

India, in particular, is identified as a significant frontier for AI, and Samsung’s flagship store, Samsung BKC, serves as a tangible representation of the ‘AI for All’ vision, showcasing the concept of ‘One Samsung.’ The store’s various zones provide consumers with a firsthand experience of Samsung’s AI vision in action, offering insights into how smarter, enhanced experiences will redefine their way of life.

Earlier in the year, Han unveiled Samsung’s ‘AI for All’ vision at CES, demonstrating how AI will enable users to interact with their devices more intuitively and conveniently than ever before. As part of this vision, Samsung introduced Galaxy AI within its new Galaxy S24 smartphone series at CES.

Samsung Introduces AI and Advanced Connectivity Features for India's Tech-Enthusiasts

Han also acknowledged India as one of the largest and fastest-growing markets globally, presenting a substantial opportunity for Samsung. He emphasized the influence of India’s large population of tech-savvy young consumers, inspiring Samsung to innovate and invest in cutting-edge technologies such as AI. Han expressed pride in the thousands of young, enterprising individuals working at Samsung’s R&D centers in India, playing a pivotal role in bringing advanced technologies to the world.

Samsung recently launched the connected lifestyle experience store Samsung BKC, embodying the concept of ‘One Samsung’ and spotlighting the Company’s latest AI innovations, along with their impact on the connected devices ecosystem.

Having operated in India for over 28 years, Samsung maintains a profound commitment to the country with two state-of-the-art manufacturing plants, three R&D centers, and one design center, collectively employing thousands of individuals.

Through these initiatives and commitments, Samsung continues to solidify its position as a leader in driving technological innovation and shaping the future of connected experiences for consumers in India and beyond.

Source: Samsung Newsroom

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