Samsung India is making a bold comeback in the residential air-conditioner (AC) market, aiming to capture a double-digit market share in 2025. After a record-breaking summer for AC sales this year, the company is ready to re-establish itself as a key player in the segment.
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What’s in Store?
Samsung plans to launch over a dozen new inverter AC models as part of its 2025 lineup, expanding its total offerings to 15-16 SKUs. These models will feature Samsung’s signature smart technology, including its proprietary Bespoke AI solutions, designed to appeal to premium buyers seeking advanced features and energy efficiency.
Targeting Premium Consumers
The new lineup will focus on room air conditioners (RACs) with cutting-edge features, catering to consumers who value innovation and smart home integration. Samsung is betting on its AI-driven solutions to stand out in a competitive market and attract tech-savvy buyers.
Why It Matters
With the residential AC market booming, Samsung’s re-entry comes at the perfect time. By combining premium features with its trusted brand name, the company is positioning itself to reclaim a significant share of this growing segment.
Final Thoughts
Samsung’s upcoming AC lineup promises to bring innovation and smart features to Indian homes. If you’re planning to upgrade your cooling system in 2025, keep an eye out for Samsung’s new models—they might just redefine your summer experience!
Would you consider a Samsung AC for your home? Let us know in the comments!
via PTI News
