Samsung Electronics, a Worldwide Olympic and Paralympic Smartphone Partner teamed up with the International Olympic Committee (IOC) to launch an exciting new digital community called “Together for Tomorrow, Enabling People.” The event, held on July 31st in Paris at SPOT24, a multi-use exhibition space dedicated to Paris 2024, aimed to engage Olympic and Paralympic Games fans with innovative digital initiatives.
A Star-Studded Launch Event
The launch event was graced by prominent figures such as IOC President Thomas Bach, Anne-Sophie Voumard, MD of the IOC’s Television & Marketing Services, IPC President Andrew Parsons, Samsung Electronics’ President and Head of Global Marketing Office YH Lee, President of Samsung Electronics Europe Office Il-kyung Sung, and Luc Abalo, a former gold-medal-winning French handball player and visual artist. This diverse group gathered to celebrate the unveiling of a platform designed to connect and inspire fans worldwide.
Global Ambassadors Leading the Way
The initiative will see former Team Korea volleyball player Yeon Koung Kim, Team GB Skateboarder Andy Macdonald, Australian Para-athlete Madison de Rozario, and UK content creator Matt Green (The Rapping Science Teacher) serve as global ambassadors. These ambassadors will actively share content on social media, promoting the “Together for Tomorrow, Enabling People” community.
Empowering the Youth through Digital Initiatives
The “Together for Tomorrow, Enabling People” project, developed by Samsung and the IOC, aims to help Olympic and Paralympic fans experience and engage with the Olympic Movement, particularly focusing on younger generations. The community is designed to help youth participants “solve, move, and create” in the spirit of the Olympic values.
Introducing Three New Community-Oriented Initiatives
- Solve Challenge: Integrates sport and Olympism with Samsung’s Solve for Tomorrow program, empowering young people to design innovative solutions using sport and technology to address key social challenges.
- Move Challenge: Encourages global fans to increase their physical activity using Samsung’s smart mobile phones.
- Create Challenge: Allows participants to express their creativity within an innovative digital artists’ community using Samsung’s smart devices and S Pen.
Recognizing Young Innovators
At the launch event, 10 teams excelling in Samsung’s Solve for Tomorrow program were announced as “Together for Tomorrow, Enabling People” ambassadors. Throughout the Olympic and Paralympic Games Paris 2024, these ambassadors will showcase the solutions they’ve developed to address social challenges and engage Olympic fans globally. They will also collaborate with IOC Young Leaders to promote sustainable development and other initiatives fostered by the IOC.
Celebrating Innovative Solutions
During the event, ambassadors presented their Solve for Tomorrow projects, designed to tackle real-world problems. Innovations included solutions for overcoming visual disabilities and promoting worker safety, showcasing the potential for technology to drive positive change.
Shankar Srinivasan’s Inspirational Journey
Representing India, Shankar Srinivasan from Team Sputnik Brain shared his excitement: “Samsung Solve for Tomorrow provides an incredible opportunity for youth to effect positive change through innovative solutions.” Shankar’s non-invasive wearable device aims to reduce stress and improve mental healthcare, addressing the global need for chemical-free stress relief solutions. “I am overwhelmed and feel honored to represent my country India at such a prestigious global platform where I presented my innovation and vision to help build a brighter future for our planet,” he added.
Leaders’ Remarks on the Initiative
IOC President Thomas Bach praised the initiative: “I am impressed by the opportunities that Samsung Solve for Tomorrow has given to hundreds of thousands of young people to develop as future leaders. They will be our innovators of tomorrow, and I look forward to seeing them tackle various challenges facing our world. We’re pleased to join with our Worldwide Partner Samsung to continue to work together to identify and support talented young people at the intersection of sport and technology through the ‘Together for Tomorrow, Enabling People’ initiative.”
Samsung India’s Corporate Vice President, SP Chun, also expressed pride in the achievements of Team Sputnik Brain and emphasized the potential for their solution to improve healthcare substantially.
Conclusion
Samsung Electronics and the IOC’s launch of “Together for Tomorrow, Enabling People” marks a significant step in engaging younger generations with the Olympic Movement. By leveraging technology and creativity, this initiative aims to foster a global community committed to innovation, sustainability, and excellence. For more information about “Together for Tomorrow, Enabling People,” visit olympics.com/togetherfortomorrow.
