Samsung Bespoke AI Festival India: As the vibrant colors of spring paint the Indian landscape, Samsung is embracing the season’s spirit of renewal with a celebration that honors both tradition and innovation. The Samsung Bespoke AI Festival India brings together cultural celebrations and technological advancement, offering Indian families a perfect opportunity to refresh their homes alongside the joyous spring harvest festivals.
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Spring Festivals and New Beginnings: The Heart of Samsung Festival
The Samsung Festival coincides with important cultural celebrations across different regions of India, including Vishu in Kerala, Puthandu in Tamil Nadu, Baisakhi in Punjab, Poila Baisakh in Bengal, and Bihu in Assam. These festivals mark the beginning of the harvest season and new year in various regional calendars, symbolizing prosperity, abundance, and fresh starts.
Just as families prepare their homes for these auspicious occasions, the Samsung Bespoke Festival celebrates the spirit of new beginnings that characterizes India’s spring harvest festivals. The timing of this festival from April 4 to April 15, 2025, is no coincidence – it’s strategically aligned with when families across India are most receptive to enhancing their living spaces.
“Spring festivals are about renewal and fresh starts,” says Mohandeep Singh, Senior Vice President of Consumer Electronics at Samsung India. “Our Bespoke AI Festival offers reflect this same spirit, giving families the opportunity to bring new technology into their homes that will transform their daily experiences.”

Transforming Homes with Samsung Smart Home Appliances
The Samsung Bespoke AI Festival India showcases the company’s latest innovations in home technology. The festival features a wide range of Samsung smart home appliances designed to simplify everyday living while adding a touch of intelligence to routine tasks.
The star attractions include:
Samsung AI Washing Machine: Revolutionizing Laundry Care
The Samsung AI washing machine with AI Ecobubble technology delivers 24% better soil removal while using up to 70% less energy. Festival cleaning becomes effortless with features like:
- Super Speed Wash cycle that completes a full load in just 39 minutes
- Hygiene Steam technology that eliminates 99.9% of bacteria
- AI Control that automatically selects the optimal wash settings
- Less Microfiber Cycle that reduces microplastic pollution
“During festival season, when homes are bustling with guests and activities, our AI washing machines save precious time while ensuring clothes are impeccably clean,” notes Raju Pullan, Senior Vice President of Consumer Electronics at Samsung India.
Intelligent Refrigeration with AI Vision
The Samsung Bespoke refrigerator lineup features groundbreaking AI Vision Camera technology that recognises 33 different food items, suggests recipes based on available ingredients, and even alerts you when food is approaching its expiration date.
With Twin Cooling Plus Technology and convertible storage zones, these refrigerators adapt to changing needs during festival preparations when food storage requirements often increase dramatically.
“Our refrigerators don’t just store food – they actively help manage it,” explains Singh. “During festivals when families prepare special meals and store seasonal delicacies, this intelligence becomes particularly valuable.”
Exclusive Samsung Festival Offers That Celebrate Abundance
The Samsung AI Festival showcases the company’s commitment to bringing intelligent technology into Indian homes with offers that are as generous as the harvest season itself:
Unprecedented Savings
- Discounts of up to 48% on select digital appliances
- Cashback up to ₹20,000
- Zero down payment options for easier purchasing
During this Samsung Festival, customers can enjoy extended warranty benefits at special prices, including:
- 2-year extended comprehensive warranty with Samsung Care+ (valued at ₹4,290) available for just ₹499 on select Front Load washing machines
- 1-year extended warranty on refrigerators at ₹449 for French Door and Side-by-Side models
- 1-year extended warranty at ₹349 for Frost Free refrigerator models below 500L
“These offers reflect the abundance and generosity that characterize India’s spring festivals,” says Pullan. “We want to make it easier for families to bring home appliances that will enhance their quality of life for years to come.”
Long-Term Peace of Mind with Samsung Extended Warranty
The Samsung extended warranty offers provide peace of mind for up to 20 years on select components, making each purchase during the Bespoke AI Festival a truly lasting investment:
- 20-year warranty on the Digital Inverter Compressor in refrigerators
- 20-year warranty on the Digital Inverter Motor in washing machines
- 10-year warranty on the Ceramic Enamel Cavity in microwaves
- 5-year comprehensive warranty on air conditioners
Additionally, the Bespoke AI WindFree ACs come with free installation, allowing families to enjoy superior cooling without the hassle of additional setup costs.
“Just as spring festivals celebrate long-term prosperity, our extended warranties celebrate our commitment to standing behind our products for the long haul,” explains Singh. “We’re not just selling appliances; we’re building relationships with Indian families that will last for decades.”
Creating Connected Homes with SmartThings Integration
What truly sets the Samsung Bespoke AI Festival India apart is how these individual appliances work together to create a seamlessly connected home experience. With the SmartThings app, users can control all their Samsung smart home appliances from anywhere:
- Adjust refrigerator temperature remotely when returning from grocery shopping
- Start a wash cycle while still at work
- Monitor energy consumption across all appliances
- Receive notifications when cycles complete or maintenance is needed
This connectivity becomes especially valuable during busy festival periods when families are juggling multiple responsibilities and entertaining guests.
Why This Festival Season is the Perfect Time to Upgrade
The Samsung Bespoke Festival offers make upgrading to a smart home more rewarding and affordable than ever before. With homeowners across the country eagerly anticipating the Samsung Bespoke AI Festival India with its unprecedented offers on smart appliances, the timing couldn’t be better.
“Spring festivals are about welcoming prosperity into our homes,” notes Pullan. “These intelligent appliances represent a form of modern prosperity – they save time, energy, and resources while enhancing our quality of life.”
The festival offers are available from April 4 to April 15, 2025, on Samsung.com, the Samsung Shop App, and at select retail stores nationwide. With discounts of up to 48%, the Samsung Bespoke AI Festival India is the perfect opportunity to upgrade your home while honoring the spirit of renewal that defines this special season.
As families across India prepare to celebrate their regional spring festivals, Samsung invites them to embrace both tradition and innovation – honoring cultural heritage while welcoming the future of home technology that makes everyday living more convenient, efficient, and enjoyable.
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