Samsung has announced the rollout of a major update to its Bixby voice assistant across its 2025 Smart TV lineup, introducing AI-powered improvements for natural conversations, content discovery, and smart home control that transform how users interact with their entertainment systems.
Table of Contents
Revolutionary AI-Driven Experience
The updated Bixby delivers more natural, conversational voice control through the new “Ask Your TV Anything” feature, eliminating the need for typing or menu navigation.
Key Bixby Enhancement Features
| Feature | Capability |
|---|---|
| Natural Conversations | Answer questions like “How tall is Mount Everest?” |
| Click to Search | Ask about cast members during live broadcasts |
| SmartThings Control | Voice commands for home appliances |
| Content Discovery | Playlist suggestions and film recommendations |
| Security | Samsung Knox protection, no stored voice data |
Enhanced Click to Search Integration
Samsung’s Click to Search now includes Bixby, allowing viewers to ask about cast members, programs, or general subjects during live broadcasts, cable, or Samsung TV Plus. The assistant also provides answers to everyday queries, such as cooking recipes or film recommendations, using data from outside sources.
This seamless integration means users can instantly access information about what they’re watching without interrupting their viewing experience.
SmartThings Voice Control Revolution
With this Bixby update, Samsung TVs gain the ability to detect and control SmartThings-enabled appliances through simple voice commands:
- “Turn off the oven now”
- “Set the air conditioner to 25 degrees”
The TV acts as a central control point for compatible devices, with all interactions secured by Samsung Knox. Importantly, no user voice data is stored locally or on cloud servers, ensuring privacy protection.
Global Rollout Schedule
The enhanced Bixby experience is available across Samsung’s premium 2025 lineup including Neo QLED, OLED, The Frame, and QLED TV models:
August 2025: U.S. launch (August 4) followed by France, Germany, Italy, and Spain Already Available: South Korea market with additional regions following
Future AI Enhancements
Samsung plans to introduce a refreshed Vision AI feature in October 2025 as part of the Tizen OS upgrade program that provides seven years of free updates for eligible TVs.
Hun Lee, Executive Vice President of Samsung’s Visual Display Business, emphasized their leadership: “Samsung has led the global TV market for 19 consecutive years, and we continue to raise the bar by delivering meaningful innovation that enhances everyday experiences.”
Market Leadership Strategy
This Bixby update reinforces Samsung’s position as the global TV market leader for 19 consecutive years, focusing on practical AI implementation that makes technology more accessible and intuitive.
The integration represents a significant step toward unified smart home ecosystems where TVs serve as central command hubs for connected living spaces.
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Samsung’s commitment to seven-year software support ensures these AI enhancements will continue evolving, making the 2025 TV lineup a long-term investment in smart home technology.
FAQs
Do I need special SmartThings devices to use voice control features?
Yes, the voice control works with SmartThings-enabled appliances and compatible smart home devices.
Is my voice data stored when using the new Bixby features?
No, Samsung confirms that no user voice data is stored locally or on cloud servers.
