The anticipation surrounding Salman Khan’s Sikandar has reached a fever pitch, thanks to the release of a new poster that has sent fans into a frenzy. Unveiled on Tuesday by the superstar himself, the poster showcases Salman in a fierce and intense avatar, with his piercing gaze dominating the frame.
Directed by acclaimed filmmaker AR Murugadoss and produced under Sajid Nadiadwala’s banner, Sikandar is slated for an Eid 2025 release. However, amid the excitement, an unexpected comparison has emerged—viewers couldn’t help but notice the poster’s uncanny resemblance to the promotional artwork of Jacqueline Fernandez’s 2020 film, Mrs Serial Killer.
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Salman Unveils Poster as Birthday Tribute to Producer Sajid Nadiadwala
Taking to X (formerly known as Twitter) on Tuesday, Salman shared the striking visual as a gift to his fans and to commemorate producer Sajid Nadiadwala’s birthday. Captioning the post, the actor wrote, “Sikandar On Eid #SajidNadiadwala’s #Sikandar.” The production house also joined in the celebration, posting, “To all the amazing fans, your patience means the world to us. A little gift on #SajidNadiadwala’s birthday, after the love we’ve received on Sikandar! A big surprise awaits on February 27.”
The minimalist yet powerful poster gives audiences a first glimpse at Salman’s transformative look for the film. With a bold red backdrop intensifying the atmosphere, the image captures the actor seemingly fending off an attack with a sharp object—his expressive eyes doing all the storytelling.
Social Media Reacts: ‘Copywood’ Accusations Resurface
While the poster’s dramatic impact was undeniable, social media was quick to draw parallels with the promotional material for Jacqueline Fernandez’s Mrs Serial Killer. In the 2020 film’s poster, Jacqueline’s character is also seen holding a sharp weapon, her intense gaze emphasized by a similarly bold red backdrop.
The striking resemblance between the two artworks has reignited debates around originality in Bollywood. Users flooded platforms like X with comments questioning the creative direction behind Sikandar’s promotional campaign. Several posts branded the industry as “Copywood,” suggesting a lack of fresh concepts when it comes to visual marketing. Despite the backlash, many fans have defended the filmmakers, noting that intense, minimalistic posters are a common global trend in movie promotions.
A Closer Look at the Similarities and Differences
Both posters lean heavily into the power of visual storytelling, relying on close-up shots to convey emotion and intensity. While Jacqueline’s Mrs Serial Killer poster focused on her character’s internal turmoil, Salman’s Sikandar artwork emphasizes action, with his defensive stance adding a dynamic element to the image.
Interestingly, the recurring use of red—a color often associated with danger, passion, and intensity—serves to amplify the drama in both visuals. Critics have argued that while similarities exist, the thematic interpretations differ, with Sikandar hinting at high-octane action and Mrs Serial Killer delving into psychological suspense.
What We Know About Sikandar
Directed by AR Murugadoss, whose filmography includes blockbusters like Ghajini, Thuppakki, and Holiday: A Soldier Is Never Off Duty, Sikandar is shaping up to be a major cinematic event. The film pairs Salman Khan with actresses Kajal Aggarwal and Rashmika Mandanna, adding to the star-studded appeal. Despite the buzz, details about the storyline remain tightly guarded.
Fans can expect Murugadoss’s signature blend of high-stakes action and emotional depth, with Salman reportedly undergoing a complete transformation for his role. The Eid 2025 release positions the film as a potential blockbuster, continuing Salman’s tradition of delivering festival hits.
What Lies Ahead: February 27 Surprise and Eid 2025 Release
While the poster has certainly stirred conversation, the biggest revelation might be yet to come. With the production team hinting at a “big surprise” slated for February 27, speculation is rife about what fans can expect. Possibilities include a teaser trailer drop, music release, or even a detailed character reveal.
As the countdown to Eid 2025 begins, Sikandar finds itself at the center of both hype and controversy. Whether the comparisons with Mrs Serial Killer will affect its promotional momentum remains to be seen, but one thing is clear: Salman Khan’s unwavering star power continues to dominate headlines.
Read More: Chhaava Movie Review: Vicky Kaushal Soars in A Spectacular War Drama That Lacks Depth
FAQs
When is Salman Khan’s Sikandar releasing?
Sikandar is scheduled to hit theaters on Eid 2025, promising an action-packed cinematic experience.
Why is Salman Khan’s Sikandar poster being compared to Mrs Serial Killer?
Fans noticed similarities between the Sikandar poster and Jacqueline Fernandez’s Mrs Serial Killer, citing the intense gaze, use of a sharp object, and bold red backdrop as common elements.
Who is directing Sikandar and which actors are involved?
Sikandar is directed by AR Murugadoss and stars Salman Khan, Kajal Aggarwal, and Rashmika Mandanna in pivotal roles.
What surprise is planned for Sikandar fans on February 27?
The production house has teased a “big surprise” for fans on February 27, sparking speculation about a possible teaser or character reveal.
What makes the Sikandar poster stand out?
The poster’s minimalist design focuses on Salman Khan’s piercing gaze and intense expression, creating a powerful first impression of his character.
