# Sachin’s Hiccups: Kissht’s Viral Fintech Play

URL: https://technosports.co.in/sachins-hiccups-kisshts-viral-fintech-play/  
Published: 2026-08-27  
Updated: 2026-08-27  
Author: Reetam Bodhak

Cricket legend Sachin Tendulkar is the new face of Kissht, and he’s constantly hiccuping! Why? Because Kissht’s lightning-fast, paperless loans are getting approved every few seconds. This quirky campaign highlights the fintech’s speed and simplicity. By pairing a post-IPO brand with India’s most trusted icon, Kissht is cementing its credibility. Need a loan without the headache? Kissht is making borrowing seamless, fast, and hilarious.