# Sachin Tendulkar Joins Sugar.fit as Brand Ambassador and Strategic Investor to Fight Type 2 Diabetes

URL: https://technosports.co.in/sachin-tendulkar-joins-sugar-fit/  
Published: 2024-09-30  
Updated: 2024-09-30  
Author: Raunak Saha

**Legendary cricketer [Sachin Tendulkar](https://technosports.co.in/tag/sachin-tendulkar/)** has partnered with **[Sugar.fit](https://app.sugarfit.com/r)**, a health-tech startup committed to managing and reversing Type 2 and pre-diabetes, as its brand ambassador and strategic investor. This collaboration marks a major milestone for Sugar.fit, known for its **holistic, science-backed, and data-driven approach** to diabetes care.

Through its first-of-its-kind evidence-based treatment, **Sugar.fit** has revolutionized diabetes management, offering **51,000+ paid subscribers** personalized care from **100+ doctors and 300+ coaches**. With a 90% success rate in reducing blood sugar levels and dependency on medication, the platform delivers tangible health improvements. The brand has also introduced a range of products, such as **Sugar Control Atta, Rice, Protein Powder**, and more, designed to support better blood sugar control and overall family health.

## **Sachin Tendulkar Joins Sugar.fit as Brand Ambassador and Investor to Promote Diabetes Management and Healthy Living**

### A Shared Vision for a Healthier India

Madan Somasundaram and Shivtosh Kumar, Co-founders of Sugar.fit, expressed their excitement: *“We are honored to welcome Sachin Tendulkar. His commitment to fitness aligns perfectly with our mission to help people battling diabetes regain control of their health. With Sachin by our side, we can inspire even more people to transform their lives.”*

Sachin Tendulkar added, *“Sugar.fit shares my vision for a fit and healthy India. Their innovative approach can change how people perceive and manage diabetes, and I’m proud to be part of their mission to help millions make positive lifestyle changes.”*

### Revolutionizing Diabetes Care

This partnership enhances Sugar.fit’s presence in the digital health space, solidifying its position as a leader in **sustainable diabetes care**. With [Sachin Tendulkar’s](https://technosports.co.in/tag/sachin-tendulkar/)influence, Sugar.fit is set to inspire more people to adopt healthier lifestyles and continue transforming lives across India.