After an electrifying global unveil in Milan in November 2024, Flying Flea – the new EV brand from Royal Enfield – today announced its collaboration with Qualcomm Technologies, Inc. to integrate its Snapdragon® QWM2290 system-on-chip (SoC) and Snapdragon® Car-to-Cloud Platform into the heart of the upcoming line of Flying Flea motorcycles. Available worldwide, Flying Flea stands out as one of the first 2-wheeler platforms to integrate connected services technology via the Snapdragon Car-to-Cloud platform.
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Speaking about the technology collaboration, Mario Alvisi, chief growth officer, electric vehicles, Royal Enfield said, “Flying Flea is more than a new brand from Royal Enfield – it is a whole new approach in which we are deeply invested in terms of ground-breaking infrastructure, authentic design philosophy and modern technology. While all aspects of our connected electric motorcycles have been developed in-house by our dedicated technical team, our work with Qualcomm Technologies is a significant step in our effort to build advanced EV technology and create a unique and differentiated product experience in the global electric mobility space.”
Jeff Arnold, vice president, product management, Qualcomm Technologies, Inc., added, “The Snapdragon QWM2290 SoC for 2-wheelers is enabling a new era of connected mobility by bringing connectivity, intelligence and a safety focus to your biking experience. This strategic collaboration brings together Royal Enfield’s iconic heritage, steeped in history and adventure, with Qualcomm Technologies’ cutting-edge technology and innovation. Together, we are creating a motorcycle that not only pays homage to the Flying Flea’s storied legacy but also sets a new benchmark for connectivity, performance, and rider experience.”
Nimish Shrivastava, senior director, product management, Qualcomm Technologies, Inc. said, “Connected services are fundamentally transforming the 2-wheeler and micromobility markets, providing riders with real-time diagnostics, advanced navigation, and personalized ride settings – all of which enhance the safety and convenience of their journey. We are proud to see the Snapdragon Car-to-Cloud platform be part of this exciting evolution and to support Flying Flea in delivering cutting-edge technology to the 2-wheeler market.”
Royal Enfield’s Flying Flea Gets a Qualcomm Power Boost!
Inspired by our legacy, driven by our vision for the future, Flying Flea is focused on delivering one of the industry’s best two-wheel experiences by developing the motorcycle ground up, hardware and software. With technology partners like Qualcomm Technologies, we intend to combine distinctive style with cutting-edge technology to deliver a product that would become one of the most advanced electric two-wheelers to come to market.
Designed specially to support 2-wheelers, the Snapdragon QWM2290 SoC is engineered to provide a truly ‘connected’ experience into Flying Flea’s motorcycles. The Snapdragon QMW2290 SoC powers the core vehicle control unit running an in-house operating system, developed by Flying Flea, that enables the motorcycle to manage all aspects of the vehicle and ride experience through the interactive true round TFT cluster. The Snapdragon QWM2290 SoC and Snapdragon Car-to-Cloud give the Flying Flea an ability to maintain seamless communication between the rider and the machine through a secure multi-modal interaction, both on and off the motorcycle with 4G, Bluetooth and Wi-Fi connectivity.
This powerful and efficient chip allows users to maximise the potential of the cluster and develop a simple and intuitive UI (user interface) and UX (user experience), including a dedicated Voice Assist button. The motorcycle comes with five pre-set ride modes and allows the rider to customize the ride mode combinations based on the rider requirement and terrain. It also allows the system to recognize and enable mobile phone as a smart key to unlock and start the vehicle.
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