Rooter, India’s largest game streaming platform, has launched rStream—a breakthrough native advertising technology that helps brands connect with Gen Z through non-intrusive, high-engagement formats. This innovative solution delivers real-time in-stream ad viewership tracking and AI-led media creation for gaming content.
Table of Contents
rStream Platform Features
| Feature | Specifications | Impact |
|---|---|---|
| Creator Network | 500+ verified creators | 100M user reach potential |
| Platform Coverage | Rooter + YouTube integration | Multi-platform campaigns |
| AI Technology | Context-aware ad creation | 2x industry average CTR |
| Tracking System | Real-time in-stream views | Third-party verified data |
| Ad Formats | Pop-ups, audio-triggered, in-chat | Non-intrusive integration |
| User Base | 85M+ registered users | 20 minutes daily engagement |
Revolutionary Ad Tracking Technology
rStream transforms industry standards by delivering actual real-time in-stream ad views data rather than equating stream views with embedded ad views. This granular tracking system provides brands with precise viewer behavior analytics through an easily accessible live dashboard, verified by leading third-party research agencies.
The platform pushes campaign quality measurement practices forward, giving brands transparent ROAS evaluation capabilities. This data-driven approach ensures marketing budgets are optimized based on genuine engagement metrics rather than inflated viewership numbers.
AI-Powered Content Creation
The platform’s AI technology creates context-aware advertisements tailored to game genre, stream context, creator voice, and viewer segments. This intelligent approach achieves nearly 2x higher CTR uplift compared to industry averages by delivering relevant messaging that resonates with gaming audiences.
Branded content integrates seamlessly into creator streams through multiple formats including pop-ups, audio-triggered ads, and in-chat promotions. This non-intrusive approach maintains viewer engagement while delivering effective brand messaging without disrupting the gaming experience.
Gen Z Gaming Market Opportunity
With 85 million registered users spending 20 minutes daily on the platform, Rooter represents significant reach into India’s gaming community. The platform’s dual-model approach combining game streaming with in-game purchase marketplace creates comprehensive touchpoints for brand engagement.
Gaming environments generate naturally high viewability and attention rates, making them ideal for brand campaigns targeting Gen Z demographics. rStream capitalizes on this engaged audience while ensuring campaigns don’t jolt gamers out of their immersive experiences.
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Market Impact and Scaling
Founded in 2016 by Piyush and Dipesh Agarwal, Rooter has raised $37 million in primary capital from marquee investors across India, US, Europe, and Southeast Asia. This funding supports the platform’s mission to build India’s most robust gaming ecosystem connecting gamers, creators, esports professionals, brands, and publishers.
CEO Piyush explains: “Whether entering gaming for the first time or scaling existing campaigns, rStream ensures seamless campaign delivery and transparent ROAS evaluation, keeping gamers engaged and brands impactful.”
The Bottom Line
rStream addresses critical gaps in gaming advertising by combining AI-powered content creation with precise viewership tracking. This launch positions Rooter as a leader in creator-led commerce while giving brands authentic access to India’s massive Gen Z gaming audience.
FAQs
How does rStream’s ad tracking differ from traditional stream advertising?
rStream tracks actual in-stream ad views rather than equating total stream views with ad engagement.
Can brands access real-time campaign performance data on rStream?
Yes, brands get live dashboard access with third-party verified, granular tracking of ad performance.
