# K-Drama’s Most-Awaited Rom-Com Return: Kim Bum Opens Up About His Charming New Role in Sold Out on You

URL: https://technosports.co.in/rom-com-return-kim-bum-opens-up-new-role-in-sold-out-on-you/  
Published: 2026-04-09  
Updated: 2026-04-09  
Author: Reetam Bodhak

If you’ve been waiting for Kim Bum to grace your screen in a full-blown romantic comedy, your wait is almost over. The beloved actor is back — and he’s already spilling the tea on what makes his character so refreshingly different from the usual K-drama male lead.

## Kim Bum ‘s Drama at a Glance

| Detail | Info |
| --- | --- |
| **Drama Title** | Sold Out on You |
| **Genre** | Romantic Comedy |
| **Kim Bum’s Character** | Seo Eric – Executive Director, skincare brand L’Étoile |
| **Co-stars** | Ahn Hyo Seop, Chae Won Bin |
| **Premiere Date** | April 22, 2026, 9 PM KST |
| **Lead Plot** | A perfectionist farmer meets an insomniac home shopping host |

## What Kim Bum Said About His Character

“Sold Out on You” is a romantic comedy centered on the unexpected love story between Matthew Lee (Ahn Hyo Seop), a perfectionist farmer juggling multiple jobs, and Dam Ye Jin (Chae Won Bin), a top home shopping show host dealing with severe insomnia.

Kim Bum stars as Seo Eric, the suave executive director of a global skincare brand — and he’s clearly excited about it. He shared that people around him had been nudging him for a long time to return to the rom-com space, and he’s glad this project gave him the right opportunity.

![Sold Out on You](https://technosports.co.in/wp-content/uploads/2026/04/sololsdd.webp)

What sets Seo Eric apart is his emotional maturity. Kim Bum described his character’s key charm as “honesty,” noting he was drawn to how Seo Eric is proactive and transparent about his feelings, yet not immature or selfish — he remains considerate toward others.

That’s a rare combo in K-drama leads, and fans are already loving it.

He added that Seo Eric’s defining trait is expressing his feelings clearly while staying gentle, so the other person never feels burdened, pressured, or guilty.

## On Chemistry with Co-Star Chae Won Bin

Kim Bum spoke warmly about co-star Chae Won Bin, saying her bright energy lifted the mood on set and helped him bring Seo Eric to life more fully. He also praised her wide expressive range, calling their time acting together both fun and enjoyable. [soompi](https://www.soompi.com/article/1831856wpp/kim-bum-talks-return-to-rom-com-through-honest-yet-considerate-character-in-sold-out-on-you)

That kind of on-set chemistry often translates beautifully on screen — which is great news for fans.

## Why This Drama Could Be a Big Hit?

[Romantic comedy](https://en.wikipedia.org/wiki/Romantic_comedy) as a genre thrives on emotional tension and likeable leads — two things *Sold Out on You* already seems to have locked down. Combine that with a cast featuring Kim Bum, Ahn Hyo Seop, and Chae Won Bin, and you have all the ingredients for a 2026 K-drama hit.

Kim Bum himself expressed confidence in the project, saying the director, writer, staff, and actors all brought genuine passion, and that the final result turned out even better because everyone perfectly matched the story the drama aims to tell.

👉 For the latest K-drama and entertainment updates, check out [TechnoSports](https://technosports.co.in).

## FAQs

### **Q: When does *Sold Out on You* premiere?**

 The drama is set to premiere on April 22, 2026, at 9 PM KST on Korean television.

### **Q: Who does Kim Bum play in *Sold Out on You*?**

 He plays Seo Eric, the executive director of a global skincare brand called L’Étoile, described as honest, warm, and emotionally mature.