Rivian is shifting gears into the e-bike arena, targeting a 2026 launch. With premium models priced up to $4,800, the brand aims to redefine urban mobility.

The Reality Check: Soaring production costs and supply chain bottlenecks are stalling momentum. Market Pressure: Can Rivian pivot to profitability in a crowded, capital-heavy sector?

The future of electric transit remains a brutal grind.