Rivian’s bold entry into the e-bike market is stalling. Despite a sleek $4,500 R1 Bike, production costs have surged 25% over budget.

With a Q3 launch approaching, can Rivian survive the heat? Facing giants like Trek and Specialized, the company lacks clear retail partners.

Can their 120km range tech save the day, or is this high-voltage pivot destined to crash?