# Rinku Singh Invests INR 1.9 Cr in BeastLife at INR 120 Cr Valuation

URL: https://technosports.co.in/rinku-singh-invests-19-cr-beastlife-120-cr/  
Published: 2025-04-16  
Updated: 2025-04-16  
Author: Rahul Roy

- The funds will be used to expand BeastLife’s product line, enhance R&D & scale distribution with a focus on delivering high-quality, science-backed supplements tailored for athletes & fitness enthusiasts across India.
- The brand’s equity split includes Gaurav Taneja holding 40% stake, Raj Gupta holding 15% stake & Varun Alagh, holding 30% stake & 15% ESOP.

Indian cricketer **[Rinku Singh](https://en.wikipedia.org/wiki/Rinku_Singh_(cricketer))** has invested **INR 1.9 crore** in sports nutrition startup **BeastLife**, valuing the company at **INR 120 crore.**

The funds will be used to expand BeastLife’s product line, enhance R&D, and scale distribution, with a focus on delivering high-quality, science-backed supplements tailored for athletes and fitness enthusiasts across India.

The brand’s equity split includes **Gaurav Taneja holding 40% stake, Raj Gupta holding 15% stake **and **Varun Alagh, Co-Founder of Mamaearth, holding 30% stake **and** 15% ESOP.**The company faces competition from other fitness brands like MuscleBlaze, Optimum Nutrition, GNC etc.

## Rinku Singh Invests INR 1.9 Cr in BeastLife at INR 120 Cr Valuation

*“BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.” ***said Rinku Singh.**

**Raj Gupta, Co-Founder & CEO of BeastLife, commented,** *“Rinku’s belief in BeastLife goes beyond just a partnership. He aligns with what we’re building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose.”*

**Gaurav Taneja, Co-Founder of BeastLife added, ***“Rinku embodies everything BeastLife stands for discipline, performance and authenticity. This partnership is a big step in making science-backed, athlete-approved supplements a household name in India.”*

Co-founded in 2023 by fitness influencer Gaurav Taneja and entrepreneur Raj Gupta, BeastLife has swiftly established itself as a trusted name in India’s growing fitness market. Within just over a year, the brand claims to have recorded INR 50 crore in gross merchandise value (GMV) and turned EBITDA-positive. Currently, it is on track to achieve an annual recurring revenue (ARR) of INR 80 crore, while keeping performance marketing spends efficiently capped at 15%.

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