In-app gamification will allow users to play and win iPhones, Credits, Rewards & other gifts
VOGO, a tech-enabled self-ride two-wheeler rental service, announces the launch of a new intriguing initiative – VOGO super striker for IPL lovers on its app. The in-app gamification will allow VOGO app users, to play a daily IPL Trivia which allows them to win iPhones, Credits, Rewards & other gifts.
As per the rules of the league, a VOGO app user can play one game every day in which they have to answer three IPL related questions per quiz. For every right answer, the playing user will get 2 runs. After making a cumulative score and achieving a milestone of 10, 20,30…180 runs, the playing user can unlock the rewarded scratch card to win the prizes. The bumper milestones at 50, 100 and 150 runs will honour the players with bigger reward. Capturing the information in a video, VOGO is also running a teaser on its social media platforms including Instagram, Facebook and Twitter.
Talking about the launch, Padmanabhan Balakrishnan, Co-founder & COO, VOGO said, “IPL is not just a game. It’s an emotion that every Indians feels from within and celebrate like a festival in a country like ours. With VOGO Super Striker, we intend to bring that essence to our daily experience, which shall engage our riders & help them win bumper prizes.”
VOGO has been actively running intriguing campaigns to engage its customers on its social media platforms and application. The company also launched #GosafewithVOGO campaign some time back enabling its riders to have safe rides with VOGO and ensuring their safety by introducing various small but meaningful initiatives. The company recently got Amol Parashar & Abish Mathew, two notorious entertainers on board for its digital ad films and creating a sense of responsibility and awareness among the audience to stay safe while travelling.
About VOGO:
Headquartered in Bangalore, VOGO is a tech-enabled self-ride two-wheeler rental service that offers flexible, affordable and reliable rides to daily commuters. Launched in 2016 by the alumni of IITs and IIMs – Anand Ayyadurai, Padmanabhan Balakrishnan and Sanchit Mittal, VOGO strives to create a word-class platform for its riders and enable them to rent a two-wheeler anytime, anywhere, for their local travel needs without any human intervention.
With its presence in Bangalore and Hyderabad, VOGO has covered more than 130 million kilometers and more than five million rides till now. The company has also successfully extended its services to more than one million users. VOGO is backed by some of the marquee investors like LGT Lightstone, Matrix Partners, Stellaris Venture Partners, Kalaari, and Ola, India’s largest ride-hailing platform.
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