Reliance Retail just made a massive power move, acquiring Priyanka Chopra’s vegan haircare brand, Anomaly. The retail giant now owns all trademarks and digital assets, signaling a major shift in the Indian beauty market.

Don't worry—Priyanka isn't leaving! She stays on as Creative Director, ensuring the brand keeps its soul while scaling through Reliance’s Tira platform.

Don't worry—Priyanka isn't leaving! She stays on as Creative Director, ensuring the brand keeps its soul while scaling through Reliance’s Tira platform.