# Reliance Snaps Up Anomaly: Beauty Revolution!

URL: https://technosports.co.in/reliance-snaps-up-anomaly-beauty-revolution/  
Published: 2026-06-20  
Updated: 2026-06-20  
Author: Reetam Bodhak

Reliance Retail just made a massive power move, acquiring Priyanka Chopra’s vegan haircare brand, Anomaly. The retail giant now owns all trademarks and digital assets, signaling a major shift in the Indian beauty market.

Don’t worry—Priyanka isn’t leaving! She stays on as Creative Director, ensuring the brand keeps its soul while scaling through Reliance’s Tira platform.