# Reliance Just Bought Priyanka Chopra’s Hair Brand — And She’s Still Running It!

URL: https://technosports.co.in/reliance-just-bought-priyanka-chopras-hair/  
Published: 2026-04-30  
Updated: 2026-04-30  
Author: Reetam Bodhak

In a power move that’s got the Indian beauty industry buzzing, **Reliance Retail** has acquired **Anomaly** — the clean, vegan haircare brand founded by global icon **Priyanka Chopra Jonas**. This isn’t just a business deal; it’s a statement about where Indian beauty is headed.

### Reliance Deal: What’s Included?

Reliance Retail Limited (RRL) announced the acquisition of Anomaly, including the full purchase of the brand’s trademarks, brand assets, and digital properties. In simple terms — Reliance now owns everything, from the logo to the website. [ANI News](https://aninews.in/news/business/reliance-retail-acquires-priyanka-chopra-jonass-haircare-brand-anomaly20260430165908/)

The company intends to scale the vegan haircare label through its extensive physical retail network and omnichannel platforms, such as the beauty venture Tira. [ANI News](https://aninews.in/news/business/reliance-retail-acquires-priyanka-chopra-jonass-haircare-brand-anomaly20260430165908/)

### Anomaly Overview

| Detail | Info |
| --- | --- |
| **Founded** | 2021 |
| **Founder** | Priyanka Chopra Jonas |
| **Category** | Clean, Vegan Haircare |
| **USP** | High-performance at accessible pricing |
| **Acquired by** | Reliance Retail Limited (RRL) |
| **Priyanka’s New Role** | Creative Director |
| **India Platform** | Tira (Reliance’s beauty venture) |
| **Key Markets** | India, North America, UK, Middle East |

### Why This Makes Perfect Business Sense

Isha Ambani said: “Anomaly’s strong global positioning, clean formulation philosophy, and accessible pricing make it a compelling addition to our ecosystem.”

![Reliance](https://technosports.co.in/wp-content/uploads/2026/04/anolsm-1024x576.jpg)

The [haircare industry](https://en.wikipedia.org/wiki/Hair_care) in India is a multi-billion dollar market — and Reliance, with its unmatched retail reach, is perfectly positioned to take a celebrity-backed, internationally proven brand mainstream.

Reliance Retail identified India as a priority market, with a strategy focusing on innovation tailored to Indian hair and scalp requirements. That means localized formulations — something Indian consumers have long deserved.

For more coverage on India’s booming beauty and retail industry, explore [TechnoSports](https://technosports.co.in).

### Priyanka’s Not Walking Away

Many fans feared this was a sell-and-exit. Far from it. Priyanka said: “What began as a deeply personal journey has grown into a brand with real purpose and global ambition. I’m especially excited to be working alongside the inimitable Isha Ambani, whose leadership I value tremendously.” [Adgully](https://www.adgully.com/post/14943/reliance-retail-acquires-priyanka-chopras-anomaly)

As Creative Director, she remains involved in product development and the overall brand vision — ensuring Anomaly doesn’t lose its soul in the process. [New Kerala](https://www.newkerala.com/news/a/reliance-retail-acquires-priyanka-chopra-jonass-haircare-brand-438.htm)

Stay updated on the biggest brand acquisitions and business stories at [TechnoSports](https://technosports.co.in).

### FAQs

### **Q: Has Reliance Retail fully acquired Anomaly from Priyanka Chopra Jonas?**

 A: Yes — Reliance Retail has purchased Anomaly’s complete trademarks, brand assets, and digital properties, while Priyanka continues as Creative Director guiding product and brand vision.

### **Q: Where will Anomaly be available in India after the Reliance acquisition?**

 A: Anomaly will be available across Reliance’s extensive physical retail network, its omnichannel beauty platform Tira, and major e-commerce channels across India.