Real Madrid Football Club has made waves in the sporting world with its historic announcement of a global technology sponsorship agreement with HP Inc. The momentous deal was unveiled during a joint signing ceremony at Ciudad Real Madrid, marking a significant milestone in the club’s 121-year history. As part of this multi-year partnership, HP will proudly feature as the first brand to adorn the Real Madrid uniform sleeve across the men’s and women’s teams, as well as youth programs.
Real Madrid and HP Announce Historic Global Collaboration
A New Era of Technological Advancement
HP’s involvement extends beyond traditional sponsorship, as it assumes the role of the club’s newest technology partner. This collaborative endeavour aims to expedite the digital transformation of club spaces and enhance the overall Real Madrid fan experience. The partnership will encompass various facets, including the cutting-edge Santiago Bernabeu complex, in-person experiences, gaming, and club operations.
Antonio Lucio, Chief Marketing and Corporate Affairs Officer at HP, expressed, “HP and Real Madrid are two iconic global brands with a shared passion for delighting fans, enabling exceptional performance, and making a positive impact on communities. We are honored to partner with Real Madrid and see many exciting opportunities to harness the power of HP’s technology and brand to create amazing new experiences for fans while empowering the communities we share.”
The ceremonial signing ceremony brought together key representatives from both organizations, including Real Madrid President Florentino Pérez, the company’s Antonio Lucio, Real Madrid First teams coach Carlo Ancelotti, and captains from the men’s and women’s football teams. Notably, Real Madrid players will proudly debut their new sponsor during the upcoming match against Atlético de Madrid on February 4, marking the onset of an exciting new chapter for the club.
Shared Vision of Empowerment and Inclusion
Beyond their mutual commitment to sporting excellence, Real Madrid and HP also share a vision of empowering communities and advancing dignity and inclusion through the intersection of sport and technology. HP has embarked on initiatives aimed at accelerating digital equity for millions worldwide, addressing the digital divide, while Real Madrid is dedicated to fostering a more inclusive sporting community.
Through their partnership, both entities will collaborate on programs designed to address societal issues, contributing to the collective goal of closing the digital divide and fostering inclusivity.
This groundbreaking collaboration between Real Madrid and HP signifies a fusion of technological innovation, sporting prowess, and a shared commitment to driving positive change within communities around the world.
