# RCB Sold: A Massive ₹16,660 Crore Deal

URL: https://technosports.co.in/rcb-sold-a-massive-%e2%82%b916660-crore-deal/  
Published: 2026-07-02  
Updated: 2026-07-02  
Author: Reetam Bodhak

The IPL just hit warp speed! Royal Challengers Bengaluru has been acquired for a staggering ₹16,660 crore by a global powerhouse consortium featuring Aditya Birla, Times Group, Blackstone, and Bolt Ventures.

Diageo offloaded the franchise to sharpen its core focus, marking the most expensive sale in league history. RCB’s value has skyrocketed 16x since 2008, cementing cricket’s status as a global financial titan.