Catch you later, cricket pitch! The Royal Challengers Bengaluru (RCB) are not only smashing it on the field. They have become a force to reckon with. They have been the most loved IPL team on social media for the past five years in a row. Bingo! It’s a never-ending victory trail!
Table of Contents
RCB’s Social Media Innings
Feast your eyes, cricket bats, for the motion picture is being rolled! RCB has accumulated an impressive 2 billion engagements on platforms such as Instagram, Twitter, YouTube, and Facebook. They are 25% ahead of their nearest rival, Chennai Super Kings (CSK). The RCB fans are digitally crazy just as they are rough on the grounds!
Growing Faster Than Virat Kohli’s Beard
The team has hugely increased the number of its social media fans. Within only a year of time, RCB has added 5 million fans, which, in its own right, virtually filled the M. Chinnaswamy Stadium five times. RCB is growing stronger than a team not giving up in the last-minute run chase.
RCB: Rubbing Shoulders with Football Giants
Here’s a tricky question – Can RCB be among the top five engaging sports teams on Instagram globally and not be only a sensation in IPL? The answer is yes! The ranking of the team as thirty-fourth among the most engaging sports teams on Instagram across the globe is truly a world success. By making these numbers, they are making the biggest teams in football history like Real Madrid and Barcelona. Even Manchester United and Liverpool look at them!
WhatsApp Wonder
The fans of RCB are not simply providing a cheer-section but also a revenue stream. The number of followers on the XD channel of RCB’s WhatsApp increased to 7.5 million. That’s like 7.5 million cricket emojis flying around!
The Secret Sauce: 12th Man Army
Rajesh Menon, who is RCB’s VP, disclosed the riddle around the team’s victory. “We have our 12th Man Army to thank for it, all is well,” he stated. “Their energy is the fuel that lets us cruise through, whether they’re chanting in the stadium or liking our posts on Instagram.” The real MVPs are the RCB supporters!
More Than Just Numbers
RCB’s social media strategy is in no way about number stacking alone but much more than that it is about creating ties with supporters far stronger than any magnetite. They are showing us the new side of sports in which fans and teams are interconnected through behind-the-scenes videos and fun challenges.
Thus, irrespective of whether you are cheering for Kohli or be it a plot whose actual villain is never revealed, you cannot deny the fact that RCB has already leveled the playing field in the world of social media, though they are yet to make history in IPL.
