# RCB Conquers Milan: Cricket Meets Couture

URL: https://technosports.co.in/rcb-conquers-milan-cricket-meets-couture/  
Published: 2026-09-26  
Updated: 2026-09-26  
Author: Reetam Bodhak

Royal Challengers Bengaluru just shattered boundaries, becoming the first IPL franchise to storm the Milan Fashion Week runway. In a bold collaboration with PUMA and designer Dhruv Kapoor, the back-to-back champions debuted their “Presence” collection. With athleisure now dominating 40% of their merchandise sales, RCB is officially evolving from a cricket powerhouse into a global, high-fashion lifestyle titan. The future is here.