# Ranveer Singh Gets Into the Grout: Gresbond’s “Tile Expert Ka Tile Adhesive” Campaign

URL: https://technosports.co.in/ranveer-singh-gets-into-the-grout-gresbonds/  
Published: 2026-10-13  
Updated: 2026-10-13  
Author: Reetam Bodhak

Ranveer Singh has sold us fashion, phones and fitness. Now he’s making tile adhesive exciting, and honestly, if anyone can, it’s him.

## The Big Announcement

Gresbond by Kajaria, the tile-fixing brand from Kajaria Ceramics Limited, has named Ranveer Singh as its brand ambassador. He already represents Kajaria, so this pairing completes the picture: one half is the expertise that goes into making the tile, the other is the expertise needed to fix it right.

![Ranveer Singh](https://technosports.co.in/wp-content/uploads/2026/10/Ranveer-Singh-x-Kajaria-1024x683.jpeg)

## Ranveer Singh: Campaign

| Detail | Info |
| --- | --- |
| **Campaign** | Tile Expert Ka Tile Adhesive |
| **Brand** | Gresbond by Kajaria |
| **Face of the Campaign** | Ranveer Singh |
| **Go-Live Date** | October 16, 2026 |
| **Where** | Digital, social media, out-of-home and on-ground activations |
| **Format** | A series of films |

## Why This Matters?

Here’s the thing most of us never think about: a beautiful tile is only as good as what’s underneath it. Kartik Kajaria, who leads the Gresbond business, says tile fixing is a crucial part of the tiling experience but a category consumers rarely consider. The campaign aims to change that with a fun, energetic and memorable message.

Ranveer put it neatly himself: great design is about what you see and the expertise that makes it last.

## What Does Gresbond Sell?

Gresbond offers a full ecosystem for tile installation and surface care:

- Tile adhesives for ceramic, vitrified, natural stone and large-format tiles
- Epoxy and cementitious grouts
- Surface cleaners
- Professional tiling tools

The range covers indoor, outdoor and wet-area use, with specialised options for large-format and tile-on-tile jobs. Kajaria Ceramics, [India’s leading tile company](https://en.wikipedia.org/wiki/Kajaria_Ceramics), positions Gresbond as the premium brand in this space, and the brand wants it to become synonymous with expert tile fixing in India.

Want more celebrity and brand stories? Browse our [latest entertainment news](https://technosports.co.in/) or catch up on [trending brand campaigns](https://technosports.co.in/).

## FAQs

Q1. When does the campaign launch?

It goes live nationally on October 16, 2026.

Q2. What products does Gresbond offer?

Tile adhesives, grouts, surface cleaners and professional tiling tools.