# Ramayana: The Battle for Box Office Revenue

URL: https://technosports.co.in/ramayana-the-battle-for-box-office-revenue/  
Published: 2026-10-20  
Updated: 2026-10-20  
Author: Reetam Bodhak

The upcoming *Ramayana* is sparking a massive industry clash. Distributors are challenging the outdated 2009 revenue-sharing model, demanding higher early-week cuts. With multiplex expansion slowing and films showing incredible longevity, the current system penalizes hits. As exhibitors offer better terms to South Indian blockbusters, producers are now pushing for a fairer, performance-linked deal to modernize the Hindi film business.