# Rajamouli’s Varanasi: Skipping Theatres for JioCinema

URL: https://technosports.co.in/rajamoulis-varanasi-skipping-theatres-for-jiocinema/  
Published: 2026-06-27  
Updated: 2026-06-27  
Author: Rahul Roy

The cinema landscape just shifted. SS Rajamouli is ditching the big screen for a massive ₹340 crore exclusive deal with JioCinema for his upcoming epic, *Varanasi*.

- **Record-breaking:** A 70% jump over *RRR*’s streaming rights.
- **Future-focused:** Global 4K HDR access.
- **Industry Shock:** Rajamouli proves that the future of blockbuster storytelling is strictly digital. The streaming wars have officially escalated.