Qualcomm is launching its ambitious “Snapdragon for India” month-long initiative with two major events: XR Day on July 21 and Auto Day on July 30 in New Delhi. This marks a strategic shift to position India as a global innovation hub for emerging technologies.
Table of Contents
Event Schedule and Focus Areas
| Event | Date | Focus | Location |
|---|---|---|---|
| XR Day | July 21, 2025 | AR/VR/MR Technologies | New Delhi |
| Auto Day | July 30, 2025 | Smart Mobility Solutions | New Delhi |
| Partners | Throughout July | OEMs, Developers, AWS | Pan-India |
XR Day: Immersive Technologies Take Center Stage
Qualcomm’s XR Day will showcase its vision in Mixed Reality (MR), Virtual Reality (VR), and Augmented Reality (AR), highlighting the use of Snapdragon chipsets in next-gen smart glasses, spatial computing, and immersive experiences. The event targets practical applications across health, fitness, education, and entertainment sectors.
Key Technologies Expected:
- Snapdragon XR2+ Gen 2 platform for premium headsets
- Snapdragon AR1 Gen 1 platform for smart glasses
- AI-powered spatial computing solutions
- Real-time 5G connectivity for immersive experiences
Auto Day: Driving India’s Smart Mobility Future
Snapdragon Auto Day will bring together automotive industry leaders, OEMs, Tier 1 suppliers, and ecosystem partners to experience connected, software-defined vehicles powered by Snapdragon platforms. The event, partnered with Amazon Web Services, focuses on making Indian roads safer and smarter.
Automotive Solutions Showcase:
- AI-Powered Cockpits: Personalized, context-aware in-vehicle experiences
- Advanced Driver Assistance Systems (ADAS): Enhanced road safety features
- Vehicle-to-Everything (V2X): Real-time communication for situational awareness
- Cloud Integration: Seamless connectivity and over-the-air updates
“Made in India, for India” Strategy
Rather than importing global solutions, Qualcomm is positioning this initiative as “Made in India, for India,” prioritizing localized use cases and regional partnerships over one-size-fits-all technology. This approach leverages India’s young developer community and expanding 5G infrastructure.
Market Impact and Industry Collaboration
The events will feature new collaborations with developers, OEMs, and partners, potentially accelerating India’s position in global tech innovation. India’s growing prominence as a hub for automotive innovation recognizes the convergence of technology, talent, and scale within the country.
Technology Demonstrations Expected
XR Day Highlights:
- Smart glasses with Snapdragon AR1+ Gen 1 chips
- Immersive educational and healthcare applications
- Developer ecosystem partnerships
- 3D UI/UX design innovations
Auto Day Features:
- Software-defined vehicle architectures
- Connected car infotainment systems
- Real-time traffic and safety solutions
- Cross-border collaboration showcases
Strategic Timing and Global Context
These events come as Qualcomm expands beyond smartphones into emerging tech sectors. With India as the world’s third-largest smartphone market and rapidly growing automotive sector, the timing aligns with the country’s digital transformation goals.
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Official Information: Qualcomm Events | Snapdragon Auto Day | Partner: Amazon Web Services
