PYIE, a technology and design firm supported by the infrastructure of Intex, today announced its participation at IFA 2026 (Internationale Funkausstellung), a prominent global event for consumer electronics and technology. The exhibition is scheduled to take place in Berlin, Germany, from September 4-8, 2026.

This appearance marks PYIE’s European debut, following its earlier presence at CES 2026. The company aims to leverage IFA 2026 to engage with international brands, technology professionals, industry leaders, and retailers from over 130 countries. PYIE intends to present its approach to design-led innovation, which integrates global technological standards with the manufacturing capabilities of the Intex (https://www.intex.in/) legacy.

Strategic International Expansion

PYIE’s participation positions it among a select group of Indian brands at IFA 2026, highlighting its objective to establish itself as an international technology and design entity. The move signifies a broader strategy to expand its presence beyond India and directly engage with global markets and potential partners.

Ishita Bansal, Founder and CEO of PYIE, commented on the significance of the event, stating, “IFA 2026 represents a key step in PYIE’s strategy to establish itself as a credible, design-first technology brand on the global stage. Leveraging Intex’s established infrastructure, we are developing an ecosystem that combines global innovation with localized relevance. Our presence at IFA underscores our commitment to delivering advanced technology and design to consumers worldwide, while enhancing India’s capabilities in technology design and production.”

PYIE’s Showcase at IFA 2026

At IFA 2026, PYIE plans to offer attendees insights into its design philosophy and innovation roadmap. The showcase aims to provide global industry professionals and retail partners with an early understanding of how PYIE is building upon Intex’s extensive experience to create technology relevant to both global and local markets.

The company’s engagement at IFA is also intended to initiate discussions with international stakeholders regarding distribution, collaboration, and long-term partnerships, as PYIE continues to expand its operations beyond the Indian market.

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