PVR INOX Partners with Star Sports to Bring Live Premier League Action to Cinemas Across India

Football fans in India now have an exciting new way to experience Premier League matches. PVR INOX Ltd, India’s leading cinema chain, has joined forces with Star Sports to bring live Premier League action to movie theatres across the country.

This unique collaboration allows fans to watch their favorite teams, including Manchester United, Manchester City, Liverpool, Arsenal, Chelsea, and Tottenham, on the big screen. The Premier League screenings will begin in major cities like Mumbai, Delhi, Kolkata, Guwahati, Kochi, Pune, and more, offering an unparalleled viewing experience for football lovers.

A New Era for Premier League Sports Entertainment

PVR INOX’s decision to stream Premier League games in theatres is set to revolutionize the way fans watch football in India. Traditionally, Premier League matches are viewed at home or in sports bars, but this collaboration brings the excitement of live football to a cinematic scale. Fans will now be able to enjoy the matches in an immersive theatre environment that mirrors the atmosphere of a stadium.

Starting in cities such as Mumbai, Delhi, Kolkata, Guwahati, Kochi, and Pune, the screenings will offer a dynamic experience for football fans to witness Premier League clashes on cinema-size screens with state-of-the-art surround sound. According to Gautam Dutta, CEO – Revenue & Operations at PVR INOX, “Our collaboration with Star Sports aims to give Premier League fans an unmatched viewing experience. Watching these high-octane matches in theatres takes fan engagement to a new level, creating a community atmosphere where supporters can come together.”

Launching Star Sports Select Screenings for Premier League Fans

The launch of Star Sports Select Screenings marks a significant milestone in sports broadcasting. This new initiative offers fans a “larger-than-life” sports experience, and the Premier League will be the first offering on this platform. Following the success of the Men’s T20 World Cup 2024 screenings, Star Sports Select Screenings is expanding into live football, with Premier League matches being its flagship offering.

Vikram Passi, Marketing Head at Star Sports Network, shares the excitement: “We at Star Sports are thrilled to bring the excitement of the Premier League to cinema screens across India. Star Sports Select Screenings Premier League allow fans to experience live matches in an immersive environment, surrounded by fellow supporters. It’s not just about watching football; it’s about creating a community where passionate fans can come together to celebrate the game.”

This immersive experience aims to provide fans with a sense of unity, transforming a regular screening into a vibrant communal event, where the energy of the crowd enhances the thrill of every pass, goal, and tackle.

Bringing Premier League Fever to Theatres Across India

The screenings will cover popular clubs including Manchester United, Manchester City, Liverpool, Arsenal, Chelsea, and Tottenham, bringing their iconic rivalries and competitive matchups to Indian cinema audiences. Fans in cities such as Mumbai, Delhi, Kolkata, Guwahati, Kochi, and Pune will have a chance to experience the matches on the big screen, with surround sound and high-definition visuals that mimic the intensity of the stadium.

For the opening fixture, the collaboration kicks off with the highly anticipated clash between Chelsea and Arsenal. The screenings will continue throughout the season, covering numerous key matches, allowing fans to gather and experience the highs and lows of each game in an engaging, cinema-like atmosphere.

Redefining the Fan Experience

With PVR INOX’s involvement, football enthusiasts are promised an immersive experience that combines the comfort of a cinema setting with the adrenaline of a live match. This initiative not only changes how fans consume live sports but also bridges the gap between stadium environments and cinema spaces, providing a sense of unity among spectators.

The cinematic viewing is designed to offer more than just a place to watch football; it aims to foster a community where fans can support their teams collectively. This enhanced atmosphere could revolutionize sports screenings in India, setting a precedent for other sporting events to follow in cinemas.

The Future of Sports Screenings in India

The collaboration between PVR INOX and Star Sports represents a growing trend of alternative viewing experiences for live sports. As sports broadcasting evolves, venues such as theatres are becoming central to delivering live-action spectacles in a way that rivals the thrill of stadium attendance. PVR INOX has previously streamed other live sports events, including cricket matches, but this is its first foray into live football screenings, expanding its sports entertainment portfolio.

This innovative concept opens doors for more such collaborations, as cinemas explore new ways to utilize their spaces beyond traditional film screenings. The model promises an attractive future for fans seeking enhanced and communal sports-viewing experiences, giving rise to a potential industry trend in which sporting events in theatres become commonplace.

The partnership between PVR INOX and Star Sports is a game-changer for Indian football fans, offering a thrilling new way to experience Premier League matches. With Star Sports Select Screenings, supporters of the game can gather in theatres, amplifying the excitement of each moment shared in a communal setting. As PVR INOX and Star Sports roll out screenings across major Indian cities, fans can look forward to cheering on their favorite teams in a high-energy, cinematic environment—making this season one to remember.

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