PUMA, the renowned sports brand, has unveiled its latest innovation, the Race Day Tee, designed exclusively for the Vedanta Delhi Half Marathon (VDHM) 2024. The launch event, graced by PUMA ambassadors Harmanpreet Kaur, Indian cricket team captain, and Sarabjot Singh, Olympic bronze medallist, took place with a vibrant march through Lodhi Colony in Delhi, encapsulating the spirit of running in India.
A Celebration of Running with PUMA Ambassadors
The 19th edition of the Vedanta Delhi Half Marathon promises to electrify the streets of Delhi on October 20, under the vibrant theme of #AaRangDeDilli. To kick off the excitement, PUMA India organized a spectacular event featuring drones and giant tees, led by sports icons Harmanpreet Kaur and Sarabjot Singh. The march through Lodhi Colony was a vivid display of energy, with giant versions of the Race Day Tee unfurled by drones, adding to the visual extravaganza.
Innovative Design Meets Functionality
The new Race Day Tees, reflecting the theme #AaRangDeDilli, come in four dynamic color stories: pink and orange for men, and purple and red for women. These tees not only celebrate the spirit of the marathon but also showcase PUMA’s commitment to enhancing the performance and experience of every runner.
PUMA’s Commitment to Running in India
Karthik Balagopalan, Managing Director of PUMA India, highlighted the brand’s dedication to fostering the running community in India. “Running is one of the fastest-growing sports in India, and our partnership with the Vedanta Delhi Half Marathon is a testament to our investment in this dynamic discipline. Our Race Day Tee launch with icons Harmanpreet and Sarabjot has set the stage for unforgettable moments on race day,” he stated.
Harmanpreet Kaur emphasized the impact of running on her sporting career, stating, “Running builds both physical endurance and mental resilience. Leading this colorful march to launch the new Race Day Tee is my way of sharing the love for running.”
Sarabjot Singh added, “The Vedanta Delhi Half Marathon is a fantastic platform to inspire healthy lifestyles. Running helps clear my mind before every important match, and I’m excited to see Delhi come alive with runners.”
A Growing Legacy
Since its inception, the Vedanta Delhi Half Marathon has grown exponentially, from a few hundred local participants to over 530,000 runners from across the globe. PUMA has been the official sports partner for over a decade, consistently setting benchmarks with innovative offerings that enhance the marathon experience.
Anil Singh, Managing Director of Procam International, noted the sport’s growing popularity, adding, “PUMA’s innovative offerings, like the VDHM Race Day Tee, boost morale and performance. We look forward to a spirited Race Day, reverberating #AaRangDeDilli.”
Countdown to Race Day
As excitement builds for the main race day, the launch of the Race Day Tee serves as a reminder of the energy and enthusiasm the Vedanta Delhi Half Marathon brings to the city each year. With PUMA’s vibrant touch, this year’s marathon promises to be a kaleidoscope of colors and camaraderie, celebrating the joy of running in India.
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