PUMA India has officially announced its partnership with the Indian Olympic Association (IOA) as the Official Footwear Partner for the Indian contingent at the Paris Olympics. This monumental collaboration aims to support over 100 Indian athletes by providing them with top-notch podium and travel footwear, along with a range of sports accessories designed to enhance their performance and comfort during the 2024 Summer Olympics.
PUMA India partners with Indian Olympic Association; launches mega outdoor campaign to celebrate India’s participation at Paris 2024
Supporting Indian Athletes with Premium Gear
As part of this partnership, Indian athletes will receive a comprehensive kit including trolleys, backpacks, sippers, yoga mats, headbands, wristbands, socks, and towels. Notably, 45 of these athletes are part of the PUMA contingent at the Paris Olympics, marking the largest squad representing a brand in the country this year.
Karthik Balagopalan, Managing Director of PUMA India, emphasized the brand’s commitment to empowering athletes: “PUMA is dedicated to helping athletes surpass their limits and achieve their full potential. Through our partnership with the Indian Olympic Association, we aim to provide athletes with best-in-class footwear and sports accessories, supporting their pursuit of excellence at the Paris Olympics. Our campaign celebrates the milestones achieved by our champions, inspiring others to strive for greatness and encouraging young aspiring athletes to take up Olympic sports in India.”
PUMA’s Strategic Partnership with IOA
This strategic partnership with the IOA reaffirms PUMA’s dedication to fostering a vibrant sports culture in India. It serves as a catalyst for nurturing the growth, progress, and achievements of both current and future generations of athletes.
Dr. PT Usha, President of the Indian Olympic Association and renowned former track-and-field athlete, expressed the importance of this collaboration: “Our partnership with PUMA is pivotal in our mission to elevate the capabilities of our athletes. Equipped with PUMA’s top-quality shoes and accessories, our athletes will be primed to compete at the highest level. The IOA is deeply committed to enhancing India’s medal prospects at the Paris Olympics, and such collaborations are a crucial step towards achieving that goal.”
Celebrating Champions with the “See the Game Like We Do” Campaign
PUMA India has launched a spectacular outdoor campaign titled “See the Game Like We Do” to celebrate the extraordinary achievements of Indian athletes. The campaign highlights double Olympic medalist PV Sindhu’s powerful smash, Olympic bronze medalist and hockey goalkeeper PR Sreejesh’s lightning-fast reflexes, and Asian Games medalist Kishore Jena’s incredible javelin throw.
- PV Sindhu’s Smash: With a speed of 349 kmph, Sindhu’s smash is three times faster than Mumbai’s iconic Central Line train. This achievement is visualized across the coaches of the local train, capturing the attention of commuters.
- Kishore Jena’s Javelin Throw: Jena’s best throw at 87.54 meters, equivalent to the height of a skyscraper, is commemorated by his towering image on a similarly sized structure in Prabhadevi, Mumbai.
- PR Sreejesh’s Reflexes: Sreejesh’s ability to stop the fastest balls with a reaction time of 0.15 seconds is illustrated on a digital billboard on the Eastern Express Highway, serving Mumbai and Thane.
By drawing parallels between these record-breaking achievements and everyday experiences, PUMA aims to inspire national pride and motivate the country to support the Indian Olympic athletes as they head to Paris to achieve Olympic glory.
PUMA’s Commitment to Sports and Excellence
Shreya Sachdev, Associate Director & Head of Marketing at PUMA India, stated: “PUMA is proud to empower Indian athletes and celebrate their achievements. This campaign honors the hard work and dedication of our champion players as we stand united in support of them on the world stage. Together, let’s celebrate their journey to success.”
Javelin champ and PUMA ambassador Kishore Jena added, “Support from fans plays a critical role for athletes in big tournaments. It’s heartening to see a global brand like PUMA uniting the nation with this amazing campaign. High-quality footwear and sports accessories will help us produce our best show in Paris.”
Sport shooter Sift Kaur Samra, who is Paris-qualified, emphasized the importance of world-class products: “Sports demand both physical and mental strength. Having world-class products gives confidence and positively influences performances. PUMA has been trusted by champion athletes worldwide, and I’m thrilled that they’re supporting Indian athletes’ Paris 2024 dream.”
PUMA’s Stellar Sports Associations
PUMA has established associations with various sports teams, including global and Indian football clubs like Manchester City, Borussia Dortmund, AC Milan, Mumbai City FC, and Bengaluru FC. The brand also partners with IPL teams such as Royal Challengers Bengaluru and Delhi Capitals. PUMA’s distinguished ambassadors include cricket icon Virat Kohli, sprinting champion Usain Bolt, football star Neymar Jr, boxing champ MC Mary Kom, and cricketers Harmanpreet Kaur and Mohammed Shami.
Stay tuned as PUMA India continues to celebrate and support the extraordinary achievements of Indian athletes on their journey to Olympic glory at the Paris Olympics.
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