# PUMA India confirms its long-standing partnership with Virat Kohli, ending all rumours

URL: https://technosports.co.in/puma-india-confirms-virat-kohli/  
Published: 2024-02-08  
Updated: 2024-02-08  
Author: Raunak Saha

There [are rumors](https://technosports.co.in/virat-kohlis-game-changing-move-from-puma-power/) surrounding the fact that Virat Kohli, who has been the brand ambassador of PUMA India for quite some time now, will step into a new role as the brand ambassador for [Agilitas Sports](https://agilitas.in/). This has made headlines across the nation because, as we know, Kohli is not only a cricket icon but a huge social influencer because of his eminent personality.

The rumor spread like wildfire because Agilitas Sports is a sports and athleisure brand founded by former Puma India Managing Director, Abhishek Ganguly. Knowing the long-standing relationship between Kohli and Ganguly for the past seven years, this rumor got huge in very little time.

![PUMA India joins forces with Orangutan as official kit partner; expands presence in Esports](https://technosports.co.in/wp-content/uploads/2023/05/PUMA-India-1024x576.jpg)

Now we have an official comment from PUMA India on this:

**Commenting on the floating news around PUMA ambassador and ace cricketer Virat Kohli, Karthik Balagopalan, Managing Director of PUMA India said, *“PUMA’s relationship with Virat Kohli is long-standing and continues.”***

This one comment does put an end to these rumors, and Kohli fans can rest assured that Virat will stay with PUMA.