Every four years, the greatest soccer players in the world compete at the World Cup. As this year’s global event kicks off, Michelob ULTRA is here to remind everyone that JOY is an essential part of the journey for soccer’s biggest stars and its biggest fans.
But the joy doesn’t end at the final whistle. That’s why Michelob ULTRA has brought in some of the most passionate players in the game – Christian Pulisic, Carli Lloyd and Guillermo Ochoa – to compete against each other in foosball during the brand’s action-packed TVC to kick-off its World Cup Campaign.
In addition to the TVC, Michelob ULTRA has partnered with one of the freshest designers in the game, Guillermo Andrade, to create a limited-edition, unofficial World Cup jersey for fans to wear as they cheer on their favorite squad. The jersey draws inspiration from Michelob ULTRA’s World Cup TVC.
Michelob ULTRA World Cup Jersey Details
Over the past 10 years, Guillermo Andrade has brought his eye-catching, dope urban fashion and sneaker designs to fans and celebrities alike. In addition to having a passion for fashion, Andrade also has a love for soccer and played in a soccer club for 8 years as a youth in Marin County, Ca.
Imprinted with Andrade’s signature contemporary streetwear design aesthetic, the limited-edition jersey draws inspiration from Michelob ULTRA’s World Cup TVC honoring the legacy of the game and camaraderie it brings amongst fans around the world. It’s an ode to the joy of soccer and a reminder to sports fans that “It’s Only Worth It If You Enjoy It.”
Details on the design can be found below.
- The number 22 represents this year’s World Cup
- Logo placement within the number nods to Premier League and National Team jersey design.
- The background graphic features a half-tone texture that references the friendly but competitive energy between the American and National teams and the heat transfer graphic treatment mimics the authentic printing of soccer kits.
- Long-sleeve style referencing vintage soccer kits loved by fans old and new
- To learn more about Michelob ULTRA’s partnership with Guillermo Andrade and how you can get your hands on the Michelob ULTRA Unofficial World Cup jersey, visit shopbeergear.com and follow #TeamULTRA and @MichelobULTRA on social media.
Read: What is Brazil’s strongest XI heading into the 2022 World Cup?
