The 2026 ICG Publicists Awards have spoken! 'Sinners' and 'The Pitt' just crushed the competition, proving that elite marketing is the real secret weapon of Hollywood.

Masterclass Campaigns: Sophisticated, digital-first strategies dominated. Awards Momentum: These wins signal massive industry backing.

Behind the Scenes: Publicity is now as vital as the film itself. The awards race just got electrified.