# PUBG Ally: KRAFTON and NVIDIA Unveil AI-Powered Characters at CES 2025

URL: https://technosports.co.in/pubg-ally-krafton-nvidia-unveil-ai-powered-ces/  
Published: 2025-01-07  
Updated: 2025-01-07  
Author: Raunak Saha

PUBG Ally: At **[CES 2025](https://www.ces.tech/)**, KRAFTON (CEO Changhan ‘CH’ Kim) and NVIDIA revealed a groundbreaking innovation that could redefine the gaming experience: **Co-Playable Characters (CPCs)**. Built using **NVIDIA ACE technology**, these AI-powered companions are designed to interact with players in a human-like manner, marking a significant leap forward in gaming AI.

This collaboration combines KRAFTON’s expertise in game development with NVIDIA’s cutting-edge AI technology, showcasing a vision for the future of gaming where **AI companions** enhance immersion, cooperation, and storytelling.

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[Video](https://www.youtube.com/embed/wEKUSMqrbzQ?feature=oembed)

## **What Are Co-Playable Characters (CPCs)?**

Unlike traditional NPCs (Non-Player Characters), which follow pre-programmed scripts, **CPCs** are **AI-driven companions** capable of understanding and responding to game situations dynamically. Powered by **NVIDIA ACE** and an **on-device Small Language Model (SLM)**, CPCs can:

- **Interact with players** in real-time, offering meaningful dialogue and cooperation.
- **Adapt to gameplay scenarios**, making decisions and responding in a human-like way.
- **Enhance immersion**, creating a more personalized and engaging gaming experience.

This innovation represents a shift from static, predictable NPCs to **intelligent, interactive companions** that feel like true allies in the game world.

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## **PUBG Ally: KRAFTON’s Vision for CPCs**

[PUBG Ally](https://technosports.co.in/tag/pubg-ally/): KRAFTON plans to integrate CPC technology across its gaming portfolio, starting with **inZOI**, a popular title known for its immersive gameplay. By incorporating CPCs, KRAFTON aims to:

- **Transform the user experience** with AI-powered companions that adapt to individual playstyles.
- **Expand storytelling possibilities**, allowing for deeper emotional connections between players and their AI allies.
- **Set a new standard** for AI innovation in gaming.

*“CES 2025 marks a significant milestone for KRAFTON as we work to unveil AI technology that will revolutionize the gaming industry,”* said **CH Kim**, CEO of KRAFTON. *“We plan to closely collaborate with NVIDIA to drive the transformation of the user experience with AI-powered innovation built with NVIDIA ACE, such as CPC, that’s poised to redefine the future of gaming.”*

![PUBG Ally: KRAFTON and NVIDIA Unveil AI-Powered Characters at CES 2025](https://technosports.co.in/wp-content/uploads/2025/01/PUBG-Aly-NVIDIA-ACE-CPC-RAsmi-02-1024x576.webp)

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## **NVIDIA’s Role in the Collaboration**

NVIDIA’s **ACE (Avatar Cloud Engine)** technology is at the heart of this innovation. Designed to bring **AI-driven characters** to life, ACE enables CPCs to deliver:

- **Natural Language Processing (NLP)** for realistic conversations.
- **Voice Synthesis (STT/TTS)** for lifelike speech.
- **3D Vision and Animation** for seamless integration into game worlds.

*“AI is transforming the way games are created and played,”* said **Keita Iida**, Vice President, Developer Relations at NVIDIA. *“By bringing our innovative AI technology, such as NVIDIA ACE, to a range of their live games, KRAFTON is unlocking co-playable characters for new, unique experiences.”*

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## **PUBG Ally**: **KRAFTON’s AI Journey**

[PUBG Ally](https://technosports.co.in/tag/pubg-ally/): Since establishing its **Deep Learning Division** in 2022, KRAFTON has been at the forefront of AI research and development. The company has secured expertise in:

- **Language Models (LM) and Natural Language Processing (NLP)**.
- **3D Vision and Animation** for realistic character movements.
- **Voice Synthesis** for lifelike speech and communication.
- **Reinforcement Learning (RL)** and **Multi-modal Learning** for advanced AI behaviour.

KRAFTON’s commitment to AI innovation is evident in its contributions to leading AI conferences, including **NeurIPS**, **ICML**, and **ICLR**, where it has presented research papers showcasing its R&D competitiveness.

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## **Why CPCs Matter for the Future of Gaming**

The introduction of **Co-Playable Characters** is more than just a technological advancement—it’s a reimagining of how players interact with games. Here’s why CPCs are a game-changer:

1. **Enhanced Immersion**: CPCs create a deeper connection between players and the game world, making interactions feel more personal and meaningful.
2. **Dynamic Gameplay**: With the ability to adapt to real-time scenarios, CPCs bring predictability and excitement to every playthrough.
3. **AI-Driven Storytelling**: CPCs open up new possibilities for narrative design, allowing for branching storylines and emotional engagement.
4. **Collaborative Play**: These AI companions can act as true teammates, assisting players in combat, exploration, and problem-solving.

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## **What’s Next for KRAFTON and NVIDIA?**

[KRAFTON](https://technosports.co.in/tag/krafton/) plans to roll out CPC technology across its gaming portfolio, starting with **inZOI** and expanding to other titles. This collaboration with NVIDIA is just the beginning of a larger vision to integrate **AI-powered innovation** into every aspect of gaming.

As AI continues to evolve, the partnership between KRAFTON and NVIDIA is set to lead the charge in creating **next-gen gaming experiences** that blur the line between reality and virtual worlds.
