Portronics, India’s leading consumer electronics brand, has announced its official partnership with Lucknow Super Giants (LSG) for the IPL 2025 season as their Official Sponsor. The association marks a significant move for Portronics as it deepens its connection with India’s cricket-loving audience while continuing its journey as a trailblazer in audio innovation.
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As part of the tie-up, Portronics’ branding will be featured prominently on the lowers of the LSG jerseys throughout the season, bringing the brand closer to millions of fans who live and breathe cricket. The collaboration reflects Portronics’ growing focus on experience-driven marketing and its commitment to being part of moments that bring people together and amplifying the energy of the game.
Jasmeet Singh, Founder & Director, of Portronics, shared his thoughts on the association:We’re proud to join hands with Lucknow Super Giants as their official sponsor for IPL 2025. Cricket in India is more than just a game—a shared passion uniting generations. At Portronics, we believe in enhancing life’s everyday experiences through innovation. With this partnership, we aim to amplify the energy of the game and bring fans even closer to the action through our sound solutions.
Portronics Joins Hands with Lucknow Super Giants as Official Sponsor for IPL 2025 Season
Founded on a vision to simplify and elevate everyday tech use, today Portronics offers over 500+ products across 5 major categories. The brand’s collaboration with LSG is more than a branding exercise—it’s a strategic step towards tapping into the cultural relevance of cricket, and aligning with moments that matter to its audience.
Vinay Chopra,the CEO of Lucknow Super Giants added: “Portronics is a brand that mirrors our values—performance, innovation, and fan-first thinking. We’re delighted to welcome them into the Lucknow Super Giants family. Together, we hope to create memorable experiences for fans both on and off the pitch this season.”
With this partnership, Portronics takes a meaningful stride into the world of sports marketing—one that offers high emotional connection, massive visibility, and a chance to be part of India’s biggest entertainment phenomenon. The IPL, with its unmatched reach and engagement, offers Portronics a platform to reinforce its identity as a brand that powers everyday moments with tech that just works -and sounds amazing doing it.
Read more: LSG IPL 2025 Schedule: Check out the Full Lucknow Super Giants match schedule
