PokerBaazi.com launches a new brand campaign – “You Hold the Cards” featuring Shahid Kapoor

Conceptualised by Wieden+Kennedy, the campaign features PokerBaazi’s recently signed brand ambassador in a new brand film 

New Delhi, July 1, 2022: PokerBaazi.com, India’s biggest poker platform, today launched its new brand campaign ‘You Hold the Cards’ featuring their brand ambassador, Bollywood superstar Shahid Kapoor. 

With the campaign titled ‘You Hold the Cards’, the brand aims to create awareness about poker as a skill-based sport and establish that in Poker, the game is under your control, and one can emerge victorious basis of skills, determination, and the right strategy.  

As part of the campaign, a brand film has been launched featuring Shahid Kapoor, which showcases him as the protagonist who goes through various unexpected situations that aren’t under his control. However, he continues to focus on his game on the PokerBaazi app and finally comes on top with his true resilience and skills. The film attempts to debunk the myth of luck playing an upper hand in Poker while the reality is that skill is the key element to success. 

Speaking on the campaign launch, Varun Ganjoo, Co-Founder and Marketing Director – Baazi Games said, “Poker is a sport, period. Poker is also a lot of fun. We are extremely thrilled with the launch of our campaign – “You Hold the Cards” and excited to have Shahid Kapoor as our flagbearer. The idea of this campaign is primarily to create awareness around poker as a skill sport which the brand film captures beautifully. This is a big step forward toward making Poker a household game in our country. While our approach is digital-first, the campaign shall be promoted across all possible avenues aligned with our target audience.” 

Speaking about the campaign, Shahid Kapoor said, “When I was introduced to the key insight behind the PokerBaazi campaign, ‘Experts are made, not born’ it resonated with me instantly and got me all excited. Being able to control one’s fate with the right planning, strategy & sheer grit, and eventually emerging victorious is almost identical to our lives. I strongly believe that the campaign will showcase online poker as a sport which is equally fun & thrilling and will win the hearts of the audiences.” 

The campaign designed and conceptualized by Wieden+Kennedy will go LIVE across channels including social media, OOH, and OTT amongst others.

Commenting on the campaign, Amrish Kondurkar and Sunayna Sabharwal- Creative Directors, Wieden + Kennedy said “Poker is a new space in the world of gaming apps in India and it does come with its baggage of being exclusive for only those who know how to play the game well and therefore makes it a bit limiting. We wanted to treat this campaign as a way to build a personality for the brand which is truly distinct. While the category goes behind the usual areas of winning/making money, we created a space which came from a true-life insight and could make people feel they had a chance. That’s where the tagline, Pokerbaazi, ‘You hold the cards’ came from. To clearly establish that what matters is your skill and not luck”. 

They further added, “We kept the tonality fun with a strong attitude so that a regular person with a smartphone would feel like taking a shot. Whether it’s the film, the music or the print campaign, each touch point goes back to our attempt to make Pokerbaazi APP a must-have on their phone”. 

PokerBaazi.com’s announcement of its association with Shahid Kapoor earlier this week comes at a time when the platform recently recorded a billion Poker hands being played on its app since its origin in October 2014. The customer-first platform, co-founded by a group of passionate Poker lovers, has acquired the top rank in the segment and this campaign, according to the brand, is certainly going to level up Poker in India.

Campaign Credit List:

Creative Agency

  • Amrish Kondurkar and Sunayna Sabharwal, Creative Directors, Wieden+Kennedy
  • Prakhar Kahndelwal,Vipasha Chauhan, Creative Team, Wieden+Kennedy
  • Ruchika Khanna, Director of Creative and digital operations- Wieden+Kennedy
  • Aparna Battoo, Group Account Director, Wieden+Kennedy
  • Namrata Vankurde, Agency Producer, Wieden+Kennedy
  • Snigdha Jha, Achintya Trivedi, Account Management, Wieden+Kennedy
  • Divyanshu Bhadoria and Shweta Kaul, Account Planning, Wieden+Kennedy
  • Santosh Padhi, Chief Creative Officer, Wieden+Kennedy

Production 

  • Bharat Sikka, Director, Ransom Film
  • Tapan Basu, DOP, Ransom Film
  • Sachin Singh & Akshiti Goleria, Production, Ransom Film
  • Ameet Sikka, Costume Stylist, Ransom Film
  • Indrani Pillai, Production Designer, Ransom Film
  • Mehul Gori, Post Producer, Ransom Film
  • Rachit Mehta, Offline, Ransom Film
  • Nicola Gasparri, Colorist, Ransom Film
  • Soham Rawal, Online, Ransom Film
  • Abhishek Arora, Music, Ransom Fim
  • Hamsika Iyer, Singer, Ransom Film

Yash Daga, Director of Fiberboard Advertising- Daga Productions (Signing Agency)

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More like this

Poker Sports League Announces PokerBaazi As Its Title Sponsor

Poker Sports League Announces PokerBaazi As Its Title Sponsor

PokerBaazi, India’s biggest Poker platform, has joined forces with Poker Sports League (PSL) for Season 7. This...
Epic Deal: WPT Teams Up with PokerBaazi to Transform Indian Poker!

Epic Deal: WPT Teams Up with PokerBaazi to Transform...

The World Poker Tour® (WPT) has officially teamed up with India’s largest poker platform, PokerBaazi, in a...
India’s Biggest Poker Tournament – G.O.A.T. Announces Winners of INR 25 Crore Prize Pool

India’s Biggest Poker Tournament – G.O.A.T. Announces Winners of...

India’s largest poker tournament, Greatest of All Tournaments (G.O.A.T.), has concluded its third edition with a grand...
Nazara to invest INR 982 crores in Moonshine Technology which owns India’s Leading Online Poker Gaming Platform ‘PokerBaazi’

Nazara invest INR 982 crores in Moonshine Technology which...

The investment includes INR 150 crores in primary capital, with the remainder acquired through a secondary purchase...

Best Online Games to Earn Money in India as...

A comprehensive guide to Best Online Games to Earn Money in 2024 You might want to consider playing...

LATEST NEWS

Realme C75 & C73 India Launch: Price, Specs, Colors & Availability Leaked

Realme C75 & C73 India Launch: Realme is gearing up to expand its budget-friendly C-series lineup in India with the launch of the Realme...

Honor 400 Lite Debuts with 108MP Camera, Dimensity 7025

The Honor 400 Lite has been officially listed on the Honor Global website, marking the debut of the brand’s new 400-series as a successor...

PL 2024-25: Manchester United vs Manchester City – Preview, Prediction, Starting XI and Where To Watch The Match LIVE

We preview Sunday’s Premier League clash at Old Trafford and share our prediction for the Manchester United vs Manchester City showdown. Manchester United vs Manchester...

Emma Frost Goes Dark: X-Revolution Skin Stuns Marvel Rivals Players

In the ever-evolving world of Marvel Rivals, where heroes and villains clash in spectacular fashion, a new star is about to make her grand...

Featured