Due to the current pandemic condition, the priority of home entertainment increases on a huge scale. In this category along with spending time with family, online gaming is chosen by many of us. Though internet availability is also a major factor behind this. On top of that, form the arrival of PUBG Mobile the e-sport industry gets a massive boost. Not only that, but some gamers also stream their gameplay, participate in tournaments to earn. As a result of all this, Loco, India’s leading game streaming, and e-sports app face 6 times growth in DAUs in the past month. Mainly the number of active streamers is increased and among them, India’s top streamers are there too. In figures, the hike is 122% MoM during the last three months.
Loco platform allows its members to stream and watch gameplays of different games. The list includes the most popular PUBG Mobile, Call of Duty Mobile, FreeFire, and so on. Loco houses some of India’s top competitive gamers such as Jonathan, Ghatak, IND Snax, and Xyaa, who, along with top teams like Fnatic, IND, 8bit, and Team Tamilas, provide viewers with the very best of gaming entertainment. The platform is also pioneering the regional language game streaming space with regular South India-focused programming being created in association with Sky esports and Midfail, the leading Tamil streamer, streaming on the platform.
“With game streaming and esports, we are witnessing the rise of a completely new category in entertainment and we are excited to serve this ecosystem through Loco. Over the past few months, we have seen consumption growing rapidly and this has been accompanied by strong positive sentiment from content creators, publishers, and advertisers. The gaming community and culture is getting stronger by the day as the sector transitions from a niche hobby to a mainstream interest. We are now seeing streamers come to the fore from various walks of life and different parts of the country, entertaining audiences in their own unique way. We are really grateful for the support of various ecosystem participants and believe that we are just scratching the surface when it comes to the potential of this sector.” – Anirudh Pandita and Ashwin Suresh, the founders of Pocket Aces.
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