Persistent Systems has unveiled its state-of-the-art Experience Transformation (XT) Studio in Pune, India, a purpose-built innovation hub designed to help enterprises create AI-powered user experiences. This co-creation space merges creativity with technology, enabling clients to reimagine digital experiences, streamline workflows, and drive measurable outcomes across the entire product lifecycle.
Table of Contents
Persistent XT Studio: Key Features
| Feature | Details |
|---|---|
| Launch Date | October 30, 2025 |
| Location | Pune, India (expansion to US, Europe, APAC planned) |
| Purpose | AI-powered user experience transformation |
| Key Areas | Design Thinking, UX Consulting, Immersive Showcases |
| Approach | Human-centered, design-led innovation |
| Target | Enterprise digital transformation |
| Stock Listing | BSE: 533179, NSE: PERSISTENT |
Bridging AI with Human-Centered Design
Enterprises today face growing demand for differentiated digital experiences, yet many struggle to bridge advanced AI capabilities with real user needs. Traditional approaches often introduce UX late in development cycles, causing delays, rework, and fragmented solutions with disappointing ROI.
The XT Studio addresses these gaps by embedding human-centered design as a foundational element from day one. It integrates business strategy, UX consulting, and product engineering within an immersive environment—empowering enterprises to design with AI and for AI, translating ideas into intelligent, engaging experiences.
Co-Innovation Hub Architecture
The XT Studio features flexible workspaces designed for collaboration and innovation:
Design Thinking and Workshop Areas provide structured environments for innovation sprints, journey mapping, and solution development. UX Consulting and Collaboration Zones enable co-creation where teams ideate, prototype, and refine user experiences with hands-on engagement. Immersive Experience Transformation Showcases deliver industry-specific demonstrations that bring solutions to life and highlight business impact.
Sandeep Kalra, CEO of Persistent Systems, explains: “Enterprises today compete on experiences as much as on products, and AI is the enabler that makes this possible at scale. The XT Studio brings to life our strong platform-led foundation and AI-first strategy.”
For more enterprise technology innovations, visit our business technology section.
Global Expansion Plans
Persistent plans to expand XT Studio locations to other key regions in India, the United States, Europe, and APAC—attracting top talent, partners, and clients to co-create the future of how people experience technology.
This holistic, outcome-based model sets a new benchmark for digital transformation, combining human insight and technology to accelerate innovation and deliver long-term business value. From vision to execution, the XT Studio is where clients can participate and observe AI-powered methodologies driving end-to-end experience transformation.
FAQs
Where is the Persistent XT Studio located?
The first XT Studio is in Pune, India, with planned expansions to the US, Europe, and APAC regions.
What industries can benefit from the XT Studio?
The XT Studio serves enterprises across all industries seeking AI-powered digital transformation and enhanced user experiences.
