Ram Charan’s Peddi has been making all the right noise commercially, crossing ₹110 crore in just two days. But even as fans celebrate the blockbuster, a storm has been brewing around one particular aspect of the film — the portrayal of Janhvi Kapoor’s character, Achiyyamma. The backlash was loud enough to force director Buchi Babu Sana to issue a rare, heartfelt public apology.
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What Exactly Happened in Peddi ?
Audiences and critics heavily called out the makers for the problematic portrayal of Janhvi Kapoor’s character in the film, sparking massive public outrage. The romantic track between Ram Charan and Janhvi was widely criticised for being uncomfortable and disrespectful to the female character — a conversation that quickly went viral.
What Did the Director Say?
Director Buchi Babu Sana took to X (formerly Twitter) to issue a sincere apology, stating: “We have heard the feedback regarding certain scenes in Peddi and have taken it seriously.” He also confirmed that changes to the problematic portions are actively underway, adding that “cinema grows through its connection with audiences” and that storytellers have a responsibility to be mindful of evolving perspectives.
He further clarified that it was never the team’s intention to objectify or disrespect any female character, and concluded by affirming that “every woman deserves to be respected, valued, and represented with dignity.”
| Key Details | Info |
|---|---|
| Film | Peddi |
| Director | Buchi Babu Sana |
| Controversial Character | Achiyyamma (Janhvi Kapoor) |
| Action Taken | Public apology + scene changes promised |
| Lead Cast | Ram Charan, Janhvi Kapoor, Shiva Rajkumar |
Why Does This Matter?
The conversation around female representation in Indian cinema isn’t new. According to Wikipedia’s overview of Indian cinema, the industry has a long and complex history with how it portrays women — and audiences today are demanding better. The fact that a top-tier director responded swiftly and promised edits is a positive step, even if it ideally shouldn’t have taken fan outrage to get there.
The director also admitted to SCREEN that he was completely caught off-guard by how negatively the romantic track was received, saying the intent was to depict a playful romance — but acknowledged the team would be more careful in future representations.
For more on Peddi‘s box office journey and South Indian film news, visit TechnoSports Entertainment and explore our latest South film coverage.
FAQs
Q: Why did Peddi director Buchi Babu Sana apologize?
He issued a public apology after audiences widely criticised the portrayal of Janhvi Kapoor’s character Achiyyamma as objectifying and disrespectful, and confirmed the team will edit the problematic scenes.
Q: Will the controversial scenes in Peddi be removed from theatres?
Yes, the director confirmed that changes to the concerned portions are being made following the massive public backlash over the female character’s depiction.
