# Parimatch starts cooperation with the AFA in Asia

URL: https://technosports.co.in/parimatch-starts-cooperation-with-afa-in-asia/  
Published: 2024-08-22  
Updated: 2024-08-22  
Author: Rahul Roy

The global gaming platform *Parimatch* has announced a new exclusive partnership with the [Argentine Football Association (AFA)](https://en.wikipedia.org/wiki/Argentine_Football_Association), becoming the organization’s fifth regional sponsor. This partnership allows the AFA to expand its international presence and, together with *Parimatch*, participate in all sports technology events held in Asia.

Expanding its horizons, the Argentine Football Association is actively entering new strategic markets, involving more than 55 commercial partners. In addition, the association is improving its digital content strategy, including social media in five languages, to help attract new audiences.

The partnership with *Parimatch* will provide users with the opportunity to participate in various official events, receive autographed t-shirts of the players of the national team of Argentina and enjoy unique moments thanks to this collaboration.

AFA President Claudio Tapia said: “We express our gratitude to *Parimatch*, a leading company in the gaming industry, for joining the Argentine football family as a regional sponsor of our national team in the Asian region.”

Tapia stressed that the AFA continues to take active steps to expand its presence in strategic markets and forge alliances with leading companies. This agreement allows the association to work actively in Asia and strengthen its position in the world of football. “We sincerely welcome *Parimatch* as our regional sponsor,” he added.

The AFA’s Commercial and Marketing Director, Leandro Petersen, stated: “We are delighted to announce a new regional sponsorship in the Asian region between the AFA and *Parimatch*. This partnership with a market leader like *Parimatch* will strengthen our position in the international arena and help expand the fan base of the Argentine national team in Asia.”

The press service of Parimatch also expressed satisfaction with the cooperation, underlining: “We are pleased to work with the Argentine Football Association as its regional sponsor in Asia. This agreement marks an important milestone for *Parimatch* as we enhance our commitment to growing football in Asia and providing an exceptional playing experience for fans. Our partnership with the AFA allows us to expand our brands and actively engage with football fans in Asia.”

## Parimatch starts cooperation with the AFA in Asia

*Parimatch* reaffirms its commitment to supporting football in Asia and is ready to provide fans with unforgettable experiences as a regional sponsor of the Argentine Football Association.

Through strategic partnerships with leading football organizations such as the AFA, *Parimatch* continues to promote development of sports and popularize football culture in Asia, bringing beloved teams closer to their fans.

*Parimatch* also plays a key role in promoting sports culture in the region. Through its partnership with the AFA, *Parimatch* provides its users with exclusive access to events and products related to Argentine football. This not only strengthens the *Parimatch* brand, but also enhances the commitment to sports in Asia.

The collaboration between *Parimatch* and the AFA demonstrates how strategic alliances can influence development of the sports industry. *Parimatch* is constantly looking for new opportunities for development and innovation, and this partnership is another step in that direction. *Parimatch* users are looking forward to new opportunities that will open up thanks to this collaboration.

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