In a significant move to transform the way millions of users consume content, MX Player, India’s largest growing OTT platform, has announced a groundbreaking partnership with DistroTV, one of the largest independent, free, ad-supported streaming TV (FAST) apps. This strategic alliance aims to build India’s largest Live TV streaming service, bringing an unparalleled range of 24/7 live streaming content from Indian and international channels to viewers across the country. The collaboration is set to redefine the OTT platform landscape in India, offering an expansive and diverse bouquet of entertainment to users.
Expanding Viewer Horizons: A Gateway to Exceptional Content
With the integration of DistroTV into MX Player’s platform, millions of users in India will gain access to a treasure trove of content spanning more than 270 channels globally, including an impressive lineup of 180 channels catering specifically to Indian audiences. From news, sports, movies, and music to entertainment and lifestyle content, the diverse array of offerings ensures that every viewer finds content aligned with their preferences. The introduction of original content and channels in various languages, such as Hindi, Tamil, Bengali, Marathi, English, and Punjabi, further enhances the appeal of this collaboration.
An Exciting Vision for the Future
The strategic partnership between MX Player and DistroTV comes at a crucial time when the demand for premium video content is on the rise, driven by a rapidly expanding, globally-minded audience of passionate viewers. Both companies are committed to enriching the user experience by offering an extensive range of content that connects with people’s passion points.
MX Player’s Vision: A Global OTT platform Powerhouse
As India’s leading OTT platform, MX Player has successfully captured the pulse of the audience across 17+ markets worldwide, including the UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Sri Lanka, and the Maldives. Operating on both AVoD (Ad-supported Video on Demand) and SVoD (Subscription Video on Demand) models, MX Player has garnered immense popularity for its record-breaking shows like Bhaukaal, Aashram, Matsya Kaand, High, Samantar, Dharavi Bank, and Campus Diaries.
Furthermore, it is the only global OTT platform to deploy H.266 technology, significantly reducing video streaming data consumption by 70%. With its impressive rankings in India (#1) and worldwide (#3) for video streaming downloads, MX Player continues to lead the way in the digital entertainment realm.
DistroTV’s Vision: Connecting Audiences Across Continents
DistroTV, a platform launched in 2019 by parent company DistroScale, is dedicated to satisfying the growing demand for premium video content across languages and regions. With its extensive selection of more than 270 channels and thousands of Video on Demand (VOD) shows, DistroTV delivers a broad spectrum of content, including entertainment, lifestyle, sports, news, documentaries, and international content, in live, linear, and video-on-demand formats.
The platform has garnered popularity among viewers in North America, the UK, India, Latin America, Southeast Asia, and beyond. Available for free streaming on the web and various smart TV platforms, including Roku, Amazon Fire TV, Apple TV, and TCL, DistroTV has quickly become a leading destination for viewers seeking high-quality content across diverse genres.
A Symbiotic Partnership: AVoD Champions Join Forces
The collaboration between MX Player and DistroTV is built on a shared vision of providing free, ad-supported streaming television (AVoD) to audiences across platforms and devices. The partnership serves as a testament to their commitment to delivering exceptional content to a diverse and rapidly growing audience. By capitalizing on MX Player’s extensive reach and DistroTV’s expansive content offerings, both organizations aim to create an unmatched entertainment experience for viewers in India and beyond.
The groundbreaking partnership between MX Player and DistroTV is set to redefine the OTT platform landscape in India. With an impressive array of content spanning various genres and languages, millions of viewers across the country can now access a diverse range of entertainment at their fingertips. The symbiotic alliance between two AVoD champions promises to create an unparalleled entertainment experience, making MX Player and DistroTV the go-to destinations for streaming content in India.
As they embark on this exciting journey, users can look forward to an enriched and engaging entertainment experience that caters to their passion points and preferences. This partnership marks the beginning of a new era in the world of streaming television, and viewers are sure to be delighted with the captivating content that awaits them on these platforms.
