In a remarkable display of popularity within the entry-level smartphone market, OPPO India has announced that the OPPO K12x 5G has achieved a significant sales milestone during the festive months of September and October 2024.
This smartphone, touted as the toughest 5G device in the under INR 15,000 segment, has registered over 500,000 unit sales on e-commerce platforms, showcasing its strong appeal among consumers. Notably, during a recent online marketplace festive sale event, the K12x 5G sold nearly 100,000 units in just one day!
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🌟 Why the OPPO K12x 5G Stands Out
Since its launch, the K12x 5G has quickly gained traction for its impressive durability and performance features, making it a top choice for budget-conscious consumers. Here are some of the standout features that contribute to its popularity:
- MIL-STD-810H Certification: This military-grade certification ensures that the K12x 5G can withstand tough conditions, making it ideal for active users.
- IP54 Water and Dust Resistance: With this rating, the smartphone is protected against dust and splashes, adding to its durability.
- Splash Touch Technology: This innovative feature enhances usability even in wet conditions.
The K12x 5G has seen strong demand across various regions in India, including Uttar Pradesh, Gujarat, Haryana, Bihar, West Bengal, Maharashtra, Madhya Pradesh, Delhi, Punjab, and Rajasthan.
📈 OPPO’s Market Performance
According to the latest IDC Quarterly Mobile Phone Tracker Report, the K12x 5G has emerged as one of the highest-shipped 5G models in the third quarter of 2024. OPPO has secured the second position among the top 10 smartphone brands in India, achieving a market share of 13.9% and an impressive Year-on-Year growth of 47.6%.
Anshuman Bhatt, Head of E-commerce at OPPO India, commented, “Customers are looking for durable, high-performance, and value-driven smartphones in the under INR 15,000 segment, and the OPPO K12x 5G excels on every parameter. Its popularity is evident in the latest IDC report. E-commerce is a key focus for OPPO India, and we are committed to strengthening our presence in this category with exciting new models.”
🎨 Stylish and Functional Design
The OPPO K12x 5G is available in three eye-catching colors: Feather Pink, Breeze Blue, and Midnight Violet. It features a 360° Damage-Proof Armour Body, a twice-reinforced Panda Glass display, and a High-Strength Alloy Frame, ensuring that it not only looks good but is built to last.
Weighing just 186g and measuring 7.68mm in thickness, this ultra-slim smartphone is powered by the MediaTek Dimensity 6300 5G chipset. It boasts a robust 5100mAh battery supported by a 45W SuperVOOC™ charger, ensuring you stay connected throughout the day. The 32MP AI dual-camera setup allows for stunning photography, featuring advanced capabilities like Dual View video and AI Portrait Retouching. Plus, with AI Linkboost, users can enjoy stable connectivity even in crowded environments.
💰 Pricing and Availability
The OPPO K12x 5G is available in two configurations:
- 128GB storage / 6GB RAM: Priced at INR 12,999
- 256GB storage / 8GB RAM: Priced at INR 15,999
You can purchase the K12x 5G through the OPPO e-store, Flipkart, and various retail outlets.
