Photography enthusiasts, rejoice! OPPO and Hasselblad have officially extended their strategic partnership, promising to push mobile photography boundaries even further. After four years of successful collaboration, the duo is now co-developing a next-generation imaging system that could redefine smartphone cameras.
Table of Contents
Partnership Highlights
| Partnership Info | Details |
|---|---|
| Duration | 4+ years (since 2022) |
| Focus | Next-generation mobile imaging system |
| Current Achievement | Find X8 Ultra #1 on DXOMARK (169 score) |
| Photography Awards | $100,000+ prize pool |
| Key Innovations | Natural Color Solution, Portrait Mode, XPAN Mode |
| Expected Debut | Find X9 series |
What Makes This Partnership Special
Unlike typical brand collaborations, OPPO and Hasselblad engage in deep technical co-development. Their R&D teams work together to create genuine innovations rather than simple logo slapping. This approach has produced game-changing features like:
- Hasselblad Natural Color Solution re-engineered for mobile
- Professional Portrait Mode with classic Hasselblad bokeh
- XPAN Mode recreating the legendary 65:24 aspect ratio
- Master Mode matching Hasselblad X2D color character
Current Success Story
The partnership’s latest triumph is the OPPO Find X8 Ultra, which currently holds the #1 spot on DXOMARK with a record-breaking score of 169. This achievement validates their collaborative approach to mobile photography excellence.
What’s Next?
The next-generation imaging system promises to blend Hasselblad’s legendary color science with OPPO’s AI advancements. Expected to debut in the upcoming Find X9 series, this system aims to set new benchmarks for smartphone camera capabilities.
Photography Awards 2025
To celebrate the partnership extension, OPPO announced the Photography Awards 2025 with over $100,000 in prizes. The competition, themed “Super Every Moment,” accepts submissions until November 20, 2025.
The Bottom Line
This partnership extension signals OPPO’s serious commitment to mobile photography leadership. With Hasselblad’s heritage and OPPO’s innovation, the next-generation imaging system could transform how we capture and share moments.
Stay connected with OPPO Global for official updates, and follow TechnoSports for comprehensive coverage of smartphone photography trends.
