# Oppo Collabs with Amazon to bring Sub-brand RealMe URL: https://technosports.co.in/oppo-collabs-with-amazon-to-launch-their-sub-brand-realme/ Published: 2018-05-01 Updated: 2018-07-07 Author: Raunak Saha Oppo is set to bring its sub brand RealMe that primarily focuses on mid-ranged smartphone… Well why? Because Oppo has lost **5%** share in Indian smartphone market this year. Whereas Xiaomi has got a massive growth which makes them hold **31%** of the smartphone share in India… This massive growth is mostly because Xiaomi has taken primary focus on bringing quality smartphones at cheaper prices…They have decreased their margin a lot so that they don’t face customer disinterest…   ![](https://images.technosports.co.in/2018/05/IMG_20180501_160511_597-1.jpg)   ### **Why RealMe?** **RealMe** is the name the Oppo gives to its sub-brand. They have tied up with **Amazon** to launch the first smartphone of the series called the **RealMe 1**… > RealMe 1 has got a tagline of “**Power Meets Style**” that suggests that Oppo is trying to focus for the youth… With RealMe, Oppo is **redefining style** with **power** and **quality**. The brand is directly challenging Redmi, who is well known to bring powerful phones with **good price** and **effective camera**. Also read: [Vivo Y71 : the New Full-View Display Smartphone is Here](https://technosports.co.in/2018/04/15/vivo-y71-the-new-full-view-display-smartphone-is-here/) Oppo has always brought great camera smartphones but with a bit high price. Though Oppo smartphones have exceptionally good quality but with **high pricing** than Redmi, their market seems to be falling a bit. > This time Oppo, the chinese smartphone maker is set to bring something great with “RealMe” sub brand in the **Rs.8000-15000** area… ![Oppo Collabs with Amazon to bring Sub-brand RealMe](https://images.technosports.co.in/2018/05/realme_1_banner_amazon_india.jpeg)     ### **RealMe 1** RealMe 1 has a great style and look according to the pic… It will be available in **Diamond Black** for the first time. From the image its clear that the smartphone will feature a single **LED flash** and Oppo’s signature “**single rear camera**“… Overall, the phone looks very similar to the **Oppo A3**, that was launched in China sometime last month. The question is whether the Realme 1 will be just as similar under the hood as well. Also read: [5 Reasons To Buy The New Redmi 5](https://technosports.co.in/2018/03/18/5-reasons-buy-new-redmi-5/)   Previously Oppo concentrated with heavy **brand advertising**, and **offline** **availability** which made their smartphones costlier. Now they are going to follow Redmi and bring stylish quality smartphones at low cost… To make this possible and also to counter **Flipkart’s partnership with Asus**, Amazon is helping RealMe to strengthen their online presence… More specs about the smartphone will be available from **May 15th**… Well, till then what we can can do is to wait for the great change that is going to happen…   TechnoSports-stay UPDATED 🙂