OnePlus has launched its heartfelt “Light a Light, Plant a Plant” Diwali campaign, collaborating with iconic Bollywood actor Jackie Shroff and his JK Foundation to plant 1 lakh plants across India. This meaningful initiative transforms traditional festival celebrations into future-focused environmental action, as announced across OnePlus India’s official channels.
Table of Contents
Campaign Overview and Environmental Impact
The eco-friendly Diwali initiative represents OnePlus’s commitment to sustainable celebrations:
| Campaign Element | Details |
|---|---|
| Campaign Name | “Light a Light, Plant a Plant” |
| Celebrity Partner | Jackie Shroff |
| NGO Partnership | JK Foundation |
| Environmental Goal | 1 lakh plants across India |
| Previous Initiative | 20,000 trees planted in 2019 |
This builds upon OnePlus’s established commitment to sustainable technology initiatives.
Jackie Shroff Partnership and Brand Alignment
The collaboration with Jackie Shroff represents a natural extension of shared environmental values:
- Previous partnership history with OnePlus brand campaigns
- Long-standing advocacy for greener cities and environmental causes
- JK Foundation involvement ensuring proper implementation and care
- Celebrity influence amplifying environmental messaging
Perfect alignment with celebrity environmental campaigns and brand activism.
Campaign Creative and Messaging
The hero film captures a simple yet impactful message connecting festival traditions with environmental responsibility:
| Creative Element | Impact |
|---|---|
| Core Message | “As we light up homes, let’s plant a plant” |
| Technology Parallel | Clean OxygenOS experience = cleaner air |
| Community Spirit | Extending OnePlus community beyond screens |
| Future Focus | Turning festive lights into living green |
The campaign was conceptualised in-house by the OnePlus marketing team and directed by OML (Only Much Louder).
Leadership Vision and Campaign Philosophy
Ishita Grover, Director of Marketing, OnePlus India, shared: “Our ‘Light a Light, Plant a Plant’ campaign is a heartfelt celebration of joy and a brighter, hopeful future this Diwali. This year, we are focusing on the profound impact of shared responsibility towards a brighter future. By sharing the spirit of giving and togetherness, we hope to spark a movement and conversation where celebration and renewed hope for a greener future can go hand in hand.”
Implementation Strategy and Environmental Impact
The plantation initiative prioritizes sustainability and long-term success:
- Native species selection for maximum environmental benefit
- Local partner collaboration ensuring proper planting techniques
- Ongoing care programs to maximize plant survival rates
- Periodic impact updates for the OnePlus community
This comprehensive approach addresses concerns about corporate environmental responsibility.
Multi-Platform Campaign Distribution
The campaign reaches audiences across major digital platforms:
| Platform | Content Type |
|---|---|
| YouTube | Hero film and extended content |
| Visual storytelling and community engagement | |
| Real-time updates and conversation | |
| Community building and sharing |
Official campaign films are available at:
Brand Technology and Environmental Philosophy
The campaign draws subtle parallels between OnePlus technology and environmental goals:
- Clean, fast OxygenOS experience mirrors commitment to cleaner air
- Powerful technology enabling healthier planet philosophy
- Community spirit extension from digital to environmental spaces
- Innovation for positive impact across all brand activities
Historical Context and Continuity
This Diwali campaign continues OnePlus’s environmental journey:
- 2019: Successfully planted 20,000 trees
- 2025: Scaling up to 1 lakh plants
- Future commitment: Long-term environmental sustainability
- Community involvement: Expanding from technology to environmental activism
Diwali Marketing Innovation
The campaign represents innovative festival marketing strategies that prioritize meaning over traditional promotional approaches:
- Purpose-driven messaging over product-focused content
- Community impact beyond immediate sales objectives
- Long-term brand building through environmental responsibility
- Authentic celebrity partnerships aligned with shared values
Expected Impact and Community Response
Based on positive media coverage and campaign reception, the initiative aims to:
- Inspire individual environmental action during festival celebrations
- Build stronger community connections through shared responsibility
- Enhance brand reputation through meaningful social impact
- Create lasting environmental legacy beyond campaign duration
Verdict: OnePlus’s “Light a Light, Plant a Plant” campaign successfully transforms traditional Diwali marketing into meaningful environmental action. The partnership with Jackie Shroff and commitment to 1 lakh plants demonstrates how technology brands can lead positive change while maintaining authentic community connections.
For campaign updates and community participation, visit OnePlus India and follow the official social media channels.
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