OnePlus, the renowned global technology brand, has excitedly announced the launch of its latest audio brand campaign, marking its inaugural foray into the audio category. Titled “We Don’t Settle,” this campaign is centered around an original track crafted by the popular hiphop/rap artist, Hanumankind.
OnePlus Unveils First of its Kind Audio Brand Campaign, empowering users to ‘Find their Zone’
The new audio campaign embodies the unwavering “Never Settle” ethos of the smartphone giant, underscoring its commitment to challenging the conventional while delivering unparalleled audio quality across all user segments. Moreover, the campaign elegantly showcases how OnePlus’s audio products play a pivotal role in aiding users from diverse backgrounds in ‘finding their zone’.
The campaign narrative unfolds through compelling stories: a student utilizing her Nord Buds 2 to navigate intense competition and strive for peak performance; a dedicated basketball player relying on his Bullets Wireless Z2 ANC to push his boundaries in the game; and a head chef perfecting his craft with the OnePlus Buds 3. Each of these OnePlus audio devices acts as a catalyst, empowering users to fearlessly pursue their aspirations. The campaign cleverly taps into the universal allure of music as a conduit for tuning out external distractions and enabling individuals to enter a state of flow, propelling them towards their goals and ambitions.
Commenting on the campaign launch, Ishita Grover, Director of Marketing at OnePlus India, expressed her enthusiasm, stating, “We are thrilled to introduce our first-ever audio brand campaign for our audio devices, resonating with OnePlus’ guiding spirit of ‘Never Settle’. The core concept behind the campaign is to underscore the pivotal role of a seamless music experience in helping our user community achieve their ultimate state of focus. OnePlus remains steadfast in creating cutting-edge audio devices aimed at empowering our community to unleash their full potential and achieve their aspirations with absolute focus and clarity.”
The “We Don’t Settle” ad film was conceptually developed and scripted in-house by the OnePlus India team. Directed by Aneesh Malankar and produced by Supari Studios, the ad film is accompanied by the captivating “We Don’t Settle” song, written and performed by Hanumankind and produced by Kartik Shah. This holistic approach to storytelling and music underscores the company’s dedication to curating meaningful and impactful brand experiences for its audience.
In summary, OnePlus’s pioneering audio brand campaign not only signals its strategic entry into the audio category but also reinforces its unwavering commitment to empowering users to break barriers and achieve their full potential through the transformative power of music.
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