Hollywood’s sleeper hit Obsession is shattering expectations, crushing Rs 50 crore in just 12 days. Without franchise power or A-list stars, this horror thriller is defying market trends with explosive, sustained growth.

With weekday numbers surging, this cinematic phenomenon is now eyeing the elite Rs 100 crore club. Word-of-mouth is fueling a historic run that has completely rewritten the Indian box office playbook.

With weekday numbers surging, this cinematic phenomenon is now eyeing the elite Rs 100 crore club. Word-of-mouth is fueling a historic run that has completely rewritten the Indian box office playbook.