# NTT and NTT Solidify AI-Driven Technology Partnership

URL: https://technosports.co.in/ntt-and-ntt-solidify-ai-driven-technology/  
Published: 2026-05-25  
Updated: 2026-05-25  
Author: Reetam Bodhak

NTT and NTT DATA([https://www.nttdata.com/global/en/](https://www.nttdata.com/global/en/)), a global leader in business and technology services, have announced the renewal and expansion of their multi-year partnership with INDYCAR. The agreement extends NTT’s sponsorship of the NTT INDYCAR SERIES and enhances the technological collaboration to encompass AI-driven operations, real-time decision intelligence, and sustainability initiatives across INDYCAR, the Indianapolis Motor Speedway (IMS), and Penske Entertainment events.

Under the renewed terms, NTT DATA will continue its role as the Official Technology Partner for INDYCAR, the NTT INDYCAR SERIES, IMS, the Indianapolis 500, and the NASCAR Brickyard weekend. The partnership aims to leverage advanced AI and data capabilities to support various operational facets of motorsports.

Akira Shimada, President and CEO of NTT, highlighted the evolution of the collaboration. “Our partnership has expanded from series-level analytics into an enterprise-wide AI and data intelligence collaboration,” Shimada stated. “NTT is now applying data and AI at scale with our partners to create a more connected, resilient, and responsible future, in addition to powering race-day analytics and enabling AI-driven intelligence for safety, sustainability, and decision-making.”

![NTT](https://technosports.co.in/wp-content/uploads/2026/05/srrsrssra.webp)

## **Enhancing Fan Engagement Through AI**

A key focus of the expanded partnership is the fan experience. NTT DATA is deploying AI to transform how fans interact with INDYCAR, introducing “Up To Speed,” a new AI-powered feature on the INDYCAR App. This feature provides dynamic race insights to fans, alongside expanded real-time data and digital content. The INDYCAR App, powered by NTT DATA, has seen significant growth since its 2023 re-launch, with over 700,000 new users downloading it. This has contributed to an overall usage increase of more than 30% and expanded international interest from fans across over 100 countries.

## Advancements in Sustainability and Safety

The partnership also addresses critical areas of sustainability and operational safety:

* **Emissions Tracking:** Carbon accounting and automated data collection have been strengthened to support Penske Entertainment’s “Racing toward Zero” initiative. A new tracking platform streamlines data collection, reducing reporting gaps and improving visibility for emissions measurement across more than 100 organizations and partners.  
* **Venue Management:** AI-driven Venue Solutions at IMS utilize predictive modeling, advanced connectivity, and analytics to support real-time decision-making. These solutions aim to enhance crowd management, traffic planning, and overall operational safety across the 1,000-acre venue, particularly with annual attendance rising to over 350,000 fans, including sold-out races in 2025 and 2026.

Roger Penske, Founder and Chairman of Penske Corporation, acknowledged the strategic importance of the collaboration. “Their significant expertise as a global leader in AI, digital business, and technology services is integral to how we build engagement across INDYCAR’s fanbase and provide a top-notch customer experience at the Racing Capital of the World,” Penske said, emphasizing the partnership’s foundation of trust and shared commitment to innovation.

This extended partnership underscores the growing integration of advanced technology in professional sports, setting new benchmarks for fan interaction and operational efficiency. For more insights on such [motorsports technology advancements]([https://technosports.co.in/](https://technosports.co.in/)), visit TechnoSports.