The National Restaurant Association of India (NRAI) issued a warning to the restaurant industry on Friday, branding the new Zomato Pay and Swiggy Diner programmes “bizaare” and urging them to exercise caution before signing up.
Customers are lured into paying their bills using Zomato Pay or Swiggy Diner, according to a warning from the NRAI, “because of the deep discounts and generous cash backs that comes with it; it is a deal too good to refuse at no cost”.
Restaurants must now, however, provide discounts of between 15% and 40% to every consumer who decides to pay their bills through these payment portals.
Other payment gateways charge between 1% and 1.5% on similar transactions as a point of comparison. Both Zomato and Swiggy had not yet responded to the NRAI advisory. Zomato and Swiggy will establish a strong presence in the dine-in market after squeezing every last penny of profit from the delivery sector, according to the NRAI.
Zomato also offers “Zomato Vibes” with “Zomato Pay,” which is essentially a tool for social interaction.
The Zomato Gold programme, which is solely available for dine-in clients, was introduced in November 2017 with “the lofty promise” of connecting affluent diners with a hand-picked selection of upscale eateries.
On August 15, 2019, dozens of eateries around the nation decided they had had enough of this no-win situation, sparking the #Logout movement. Zomato Gold eventually perished as a result of this.
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