London-based technology brand, Nothing offers comprehensive discounts across entire product portfolio from June 11-15, 2025
Nothing India has launched its most comprehensive promotional campaign, the “Now or Nothing” sale, featuring significant price reductions across smartphones, audio devices, wearables, and accessories. Running through major retail partners including Flipkart, Myntra, Croma, and Vijay Sales, the campaign positions premium technology at accessible price points while preparing the market for upcoming flagship launches.
Table of Contents
Complete Product Pricing Overview
| Category | Product | Sale Price | Savings |
|---|---|---|---|
| Smartphones | Phone (3a) Pro | ₹26,999 | ₹3,000 total |
| Phone (3a) | ₹22,999 | ₹2,000 bank offer | |
| CMF Phone 2 Pro | ₹17,999 | ₹1,000 bank offer | |
| Premium Audio | Nothing Ear | ₹8,499 | ₹3,500 off |
| Nothing Ear (a) | ₹5,499 | ₹2,500 off | |
| CMF Audio | CMF Buds Pro 2 | ₹3,499 | ₹800 off |
| CMF Buds Pro | ₹2,499 | ₹500 off | |
| CMF Neckband Pro | ₹1,899 | ₹200 off | |
| CMF Buds | ₹1,999 | ₹300 off | |
| Wearables | CMF Watch Pro 2 | ₹4,199 | ₹800 off |
| CMF Watch Pro | ₹2,999 | ₹1,500 off | |
| Charging | Nothing 140W Charger | ₹3,499 | ₹1,500 off |
| Nothing 100W Charger | ₹2,999 | ₹1,000 off | |
| CMF Power 65W | ₹2,499 | ₹500 off |
Flagship Smartphone Highlights
The Phone (3a) series leads the campaign with Snapdragon 7s Gen 3 processors, Nothing OS 3.1 based on Android 15, and six years of software support. The Pro variant features 60x periscope zoom and refined aesthetics, while both models include 120Hz AMOLED displays, 50MP triple cameras, and 5000mAh batteries with 50W fast charging.
The CMF Phone 2 Pro at ₹17,999 delivers exceptional camera capabilities with 50MP main sensor, 50MP telephoto with 2x optical zoom, and 20x Ultra Zoom functionality, positioning it competitively in the mid-range segment.
Premium Audio Portfolio
Nothing’s audio lineup receives substantial reductions, with the flagship Nothing Ear at ₹8,499 and Nothing Ear (a) at ₹5,499, making premium audio technology accessible to broader consumer segments. The comprehensive CMF audio range spans from ₹1,899 to ₹3,499, covering diverse user requirements and budgets.
Strategic Market Preparation
Upcoming Flagship Launch
The campaign strategically precedes Nothing’s most significant product launch: the Phone (3) flagship smartphone and Nothing Headphone (1) over-ear audio device, both launching July 1, 2025. The Phone (3) represents Nothing’s first true flagship with premium materials and major performance upgrades, while the Headphone (1) marks the brand’s expansion into over-ear audio.
Distribution and Payment Integration
Banking partnerships with ICICI Bank, SBI Card, and IDFC FIRST Bank enhance consumer accessibility, while comprehensive retail distribution through online and offline channels ensures broad market reach.
Market Impact Assessment
The “Now or Nothing” sale demonstrates Nothing’s aggressive approach to Indian market expansion, combining competitive pricing with maintained premium positioning. By offering substantial discounts across the complete product ecosystem, Nothing addresses multiple consumer segments while building anticipation for upcoming flagship launches.
The campaign’s timing during traditional mid-year promotional periods maximizes consumer engagement and positions Nothing competitively against established players in the premium technology segment. This comprehensive approach reinforces Nothing’s commitment to the Indian market while maintaining global brand consistency and design philosophy.
Sale Period: June 11-15, 2025
Availability: Flipkart, Flipkart Minutes, Myntra, Vijay Sales, Croma, and authorized retail partners
